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Sri Widayanti
Program Studi Agribisnis, Fakultas Pertanian, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Jl. Rungkut Madya, Gn. Anyar, Kec. Gn. Anyar, Surabaya, Jawa Timur 60294, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Earth & Planetary Sciences Environmental Science

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Evaluation of Consumer Satisfaction with Microwave Burger Purchases at Lawson Surabaya in Support of SDGs 12 Beatrice Maria Charmenita Napitupulu; Sri Widayanti; Prasmita Dian Wijayati
Journal of Global Sustainable Agriculture Vol 6, No 2 (Agustus 2026)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jgsa.v6i2.1852

Abstract

Changes in urban lifestyles characterized by high mobility and limited time have led to an increase in demand for practical and easily accessible fast food. One popular product is the microwave burger sold at Lawson. The increase in consumption of processed fast food not only affects consumer behavior but is also closely related to the principles of responsible consumption and production as outlined in Sustainable Development Goals (SDGs) 12. This study aims to evaluate customer satisfaction with purchasing microwave burgers at Lawson Surabaya in terms of price, product, ease of obtaining, packaging, packaging design, service and analyze its contribution to the implementation of SDGs 12. A descriptive quantitative approach was used for this study, with 97 respondents selected through sampling using accidental sampling techniques with the characteristics of respondents who have consumed burgers and are above 17 years old. Data analysis was carried out using the Customer satisfaction Index (CSI) after conducting validity and reliability tests. The results showed a CSI value of 83.984%, which is included in the "very satisfied" category. The elements that most influence customer satisfaction are appropriate portion size, product quality, accessibility, and service. These findings suggest that Lawson's microwaveable burgers meet urban consumer expectations and have the potential to reduce food waste and create more efficient consumption patterns
Co-Authors Beatrice Maria Charmenita Napitupulu Prasmita Dian Wijayati