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Vicky Brama Kumbara
Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Putra Indonesia YPTK Padang
Arts Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Social Sciences

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TINJAUAN SISTEMATIS PENERAPAN SISTEM INFORMASI PEMASARAN: ANALISIS LITERATUR MENGGUNAKAN PENDEKATAN PRISMA PADA ARTIKEL TERINDEKS SINTA TAHUN 2020–2025 Nadia Dwi Astri; Vicky Brama Kumbara
Ensiklopedia of Journal Vol 8, No 10 (2026): Vol. 8 No. 10 Juli 2026
Publisher : Ensiklopedia of Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v8i10.3675

Abstract

Marketing Information Systems (MkIS) have become a strategic component for organizations seeking to design, execute, and evaluate their marketing activities amid an increasingly dynamic market. This article presents a systematic review of Indonesian scholarly literature on MkIS implementation published in SINTA-indexed journals between 2020 and 2025, aiming to map publication characteristics, reported benefits, and the obstacles organizations face in adopting such systems. A Systematic Literature Review (SLR) design was employed, following the 2020 Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework. Literature was retrieved from Google Scholar, Garuda, and the SINTA portal using the combined keywords "sistem informasi pemasaran," "sistem informasi manajemen pemasaran," and "marketing information system." After identification, screening, and eligibility assessment of 198 initial records, fourteen articles met the inclusion criteria for analysis. Findings indicate that MkIS adoption is consistently associated with more efficient marketing processes, sharper market segmentation and targeting, and stronger customer relationships and loyalty built on more structured customer data. Recent studies also point to a shift from conventional MkIS toward cloud-based platforms and more sophisticated marketing analytics. Meanwhile, the most frequently reported implementation challenges include the readiness of marketing personnel, limited cross-platform data integration, and a scarcity of quantitative studies measuring MkIS impact in measurable terms. This review recommends further quantitative, cross-sector research to strengthen the generalizability of findings on MkIS's contribution to organizational marketing performance.Keywords: marketing information system, marketing management, systematic review, PRISMA, SINTA literature
PENERAPAN SISTEM INFORMASI MANAJEMEN SUMBER DAYA MANUSIA (HRIS) DALAM MENINGKATKAN KINERJA ORGANISASI: SEBUAH TINJAUAN LITERATUR SISTEMATIS Dwi Putri; Vicky Brama Kumbara
Ensiklopedia of Journal Vol 8, No 10 (2026): Vol. 8 No. 10 Juli 2026
Publisher : Ensiklopedia of Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v8i10.4022

Abstract

Human Resource Information Systems (HRIS) — known in Indonesia as Sistem Informasi Manajemen Sumber Daya Manusia (SIM-SDM) — have become a key component that helps organizations manage employee records, run administrative processes, and support decisions related to human resources. This study was carried out to systematically map how the adoption of HRIS shapes organizational performance at both the administrative and strategic levels. It follows a Systematic Literature Review (SLR) design built around the PRISMA stages of identification, screening, eligibility assessment, and synthesis, drawing on articles published from 2006 to 2025 across Google Scholar, Garuda, SINTA, and DOAJ. An initial pool of 212 articles was narrowed down to 20 that satisfied the inclusion criteria and were examined thematically. Five recurring themes emerged from the synthesis: automation of HR administration, support for recruitment and performance management, the strategic role of HRIS in HR decision-making, its effect on organizational performance, and the factors and obstacles shaping successful implementation. Overall, the review indicates that HRIS adoption tends to bring positive gains for administrative efficiency and organizational performance, though its strategic value is only fully unlocked when paired with readiness among staff, backing from senior management, and sufficient training in using the system. It is hoped that these results can guide both scholars and HR practitioners in shaping more effective HRIS adoption strategies.Keywords: human resource information system; HRIS; organizational performance; systematic literature review
PENERAPAN KECERDASAN BUATAN PADA SISTEM INFORMASI MANAJEMEN DALAM MENDUKUNG PENGAMBILAN KEPUTUSAN ORGANISASI: TINJAUAN LITERATUR SISTEMATIS Fauzy Ahmad Siregar; Vicky Brama Kumbara
Ensiklopedia of Journal Vol 8, No 10 (2026): Vol. 8 No. 10 Juli 2026
Publisher : Ensiklopedia of Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v8i10.4026

Abstract

Organizations rely heavily on Management Information Systems (MIS) as the primary channel through which relevant data are converted into information that supports sound decision-making. As Artificial Intelligence (AI) technology matures, MIS gains new capacities—among them automated data handling, predictive-analytics functions, and decision support that is markedly quicker and more precise. The present study sets out to systematically trace how AI has been incorporated into MIS and to assess the resulting effect on the quality of organizational decisions. Guided by the PRISMA flow, a Systematic Literature Review (SLR) was carried out through stages of identification, screening, eligibility appraisal, and synthesis, drawing on articles published from 2019 through 2026 across Google Scholar, Garuda, SINTA, and ScienceDirect. Out of 236 articles initially identified, 20 satisfied the inclusion criteria and were subjected to thematic analysis. Five overarching themes emerged from this process: the automation and streamlining of MIS workflows; predictive analytics coupled with business intelligence; gains in the quality and speed of strategic decisions; variation across sectoral settings spanning SMEs, banking, hospitals, manufacturing, and tourism; and the practical and ethical hurdles encountered during implementation. The study concludes that embedding AI within MIS yields a positive contribution to decision-making effectiveness, although the extent of that success hinges on data quality, the readiness of human resources, and sound algorithmic governance. It is hoped that these findings can serve academics and practitioners alike as a reference point when formulating strategies for AI adoption within organizational MIS.Keywords: management information system; artificial intelligence; decision-making; systematic literature review
TINJAUAN SISTEMATIS PENERAPAN SISTEM INFORMASI MANAJEMEN OPERASIONAL: ANALISIS LITERATUR MENGGUNAKAN PENDEKATAN PRISMA PADA ARTIKEL TERINDEKS SINTA TAHUN 2020–2025 Itrizal Itrizal; Vicky Brama Kumbara
Ensiklopedia of Journal Vol 8, No 10 (2026): Vol. 8 No. 10 Juli 2026
Publisher : Ensiklopedia of Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v8i10.4027

Abstract

Operational Management Information Systems (MIS) have become an essential enabler for organizations across sectors—spanning manufacturing, financial services, retail, and healthcare—by strengthening business-process efficiency, data reliability, and the pace of decision-making. This review sets out to chart the trends, characteristics, and principal findings reported in Indonesian scholarly literature on Operational MIS adoption, drawing on SINTA-indexed journals published between 2020 and 2025. A Systematic Literature Review (SLR) design was adopted, guided by the 2020 Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework. Literature was traced through Google Scholar, Garuda, and the SINTA portal using the combined search terms "management information system," "operational management," and "operational efficiency." Following identification, screening, and eligibility review, eighteen articles satisfied the inclusion criteria and were examined in depth. Findings show that Operational MIS adoption is repeatedly linked to lower operating costs, quicker information flow, more reliable data, and improved managerial decision-making. The review further points to recurring obstacles—human-resource readiness, weak cross-system integration, and constrained technological infrastructure—especially within mid-sized organizations and healthcare facilities. It closes by calling for quantitative empirical studies covering a wider range of sectors and assessing the long-term impact of Operational MIS implementation.Keywords: management information system, operational management, operational efficiency, systematic review, PRISMA
Co-Authors Dwi Putri Fauzy Ahmad Siregar Itrizal Itrizal Nadia Dwi Astri