Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Analisa: Jurnal Manajemen dan Akuntansi
Salsya Faradila
Universitas Muhammdiyah Sidoarjo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA ALAT OLAHRAGA SPEEDS SECARA ONLINE DI SIDOARJO Salsya Faradila; Rizal Yulianto
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026 (in press)
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1189

Abstract

The growing competition in the sports gear market has driven businesses to grasp what impacts consumer buying choices. This research seeks to examine how product quality, pricing, and promotional efforts affect the purchasing choices for Speeds sports items. A quantitative method featuring surveys was used in this study, and the data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. 0. Findings reveal that price plays the most significant role in shaping purchasing decisions, whereas product quality and promotional efforts have less impact. Consequently, companies ought to adopt suitable pricing strategies, complemented by enhancements in product quality and efficient marketing campaigns.
Co-Authors Rizal Yulianto