Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Futri Medwina Siregar
Universitas Sumatera Utara
Agriculture, Biological Sciences & Forestry

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran Harga dan Kualitas dalam Keputusan Konsumen Memilih Gula Curah sebagai Produk Ekonomis di Pasar Tradisional Futri Medwina Siregar; Vista Uli Sihombing
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.22752

Abstract

Traditional markets remain the main centers for meeting community food needs, including the purchase of bulk sugar, which is widely recognized as an economical product. This study aims to analyze the role of price and quality in shaping consumers’ decisions to purchase bulk sugar at Tavip Traditional Market, Binjai City. The research employed a quantitative approach using a survey method involving 70 bulk sugar consumers. Data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The results of the measurement model evaluation indicate that all variables meet the criteria of validity and reliability. Furthermore, the structural model results show that price and quality have a significant effect on purchase decisions. Price has a more dominant role than quality, indicating that affordability and price fairness are the main considerations for traditional market consumers when purchasing bulk sugar. Nevertheless, product quality remains an important supporting factor that strengthens consumer confidence in the purchasing decision-making process.
Analisis Penerapan Strategi Digital Marketing dan Nilai Keberlanjutan pada Usaha Pangan Lokal Vista Uli Sihombing; Futri Medwina Siregar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.22724

Abstract

Current technological developments have driven significant changes in the marketing strategies of local food businesses while also opening up opportunities to integrate sustainability values into business activities. Digital marketing has become an important tool for micro, small, and medium-sized enterprises (MSMEs) in the local food sector to expand their market reach, increase competitiveness, and communicate product advantages amid growing consumer awareness of sustainability issues. This study aims to analyze the level of implementation of digital marketing strategies by local food businesses and identify the extent to which sustainability values are applied and communicated in the production and promotion of products. The study was conducted in Medan City, Binjai City, and Deli Serdang Regency using a descriptive quantitative approach through a survey method. Primary data was collected using questionnaires from 150 local food businesses that have utilized digital marketing. The results show that most businesses have adopted digital marketing through social media, especially Facebook and WhatsApp, but the use of online marketplaces and structured digital marketing strategies is still relatively low. In terms of sustainability, the majority of businesses have used environmentally friendly local raw materials, but the application of environmentally friendly packaging, certification ownership, and communication of sustainability values in promotions is still limited. These findings indicate that although the application of digital marketing in local food businesses is quite good at a basic level, strengthening digital marketing strategies and communication of sustainability values is still needed to support the long-term sustainability of the business.
Co-Authors Vista Uli Sihombing