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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Ernah Ernah
Universitas Padjadjara
Agriculture, Biological Sciences & Forestry

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Nilai Tambah Bunga Krisan Potong dan Bibit Bunga Krisan di Usahatani MQ Florist Kabupaten Cianjur Riska Riska; Ernah Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23371

Abstract

Chrysanthemum (Chrysanthemum sp.) is one of Indonesia’s leading ornamental plants and is widely popular and highly demanded by consumers. One of the main production centers of cut chrysanthemum flowers is located in West Java Province, particularly in Cianjur Regency. One chrysanthemum farming enterprise in this area is MQ Florist, which produces two chrysanthemum products, namely chrysanthemum seedlings and cut chrysanthemum flowers. Chrysanthemum farming has promising prospects due to increasing consumer demand; however, it also involves relatively high risks and production costs. This study aims to analyze the value added and profitability of chrysanthemum seedling and cut chrysanthemum flower farming at MQ Florist. The research design is qualitative, employing a case study approach with descriptive analysis and value-added analysis using the Hayami method. The results show that the value added of chrysanthemum seedlings and cut chrysanthemum flowers amounts to IDR 956.60 per cutting with a percentage of 70.73% and IDR 4,757.50 per bundle with a percentage of 76.9%, respectively. Meanwhile, the production profit of chrysanthemum seedlings is IDR 927.44 per cutting with a percentage of 68.57%, and the profit of cut chrysanthemum flowers is IDR 4,748.25 per bundle with a percentage of 76.74%.
Co-Authors Riska Riska