Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Danadyaksa: Post Modern Economy Journal
Muhammad Yofie Pratama
Universitas Islam Indonesia, Yogyakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Sustainable Omnichannel Operations on MSMEs’ Sustainable Performance: The Mediating Role of Big Data Analytics Capability and Dynamic Capabilities Muhammad Yofie Pratama; Siti Nursyamsiah
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.418

Abstract

This study examines the effect of Sustainable Omnichannel Operations (SOO) on Sustainable Performance (SP) among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia through the mediating roles of Big Data Analytics Capability (BDAC) and Dynamic Capabilities (DC). A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with data collected from 331 MSME owners and managers implementing integrated online and offline sales channels. The findings reveal that SOO positively and significantly affects BDAC, DC, and Sustainable Performance. In addition, BDAC positively influences both DC and Sustainable Performance and successfully mediates the relationships between SOO–DC and SOO–SP. However, Dynamic Capabilities were found to have no significant effect on Sustainable Performance and failed to mediate the relationships involving Sustainable Performance. These findings indicate that MSMEs’ sustainable performance is more strongly influenced by data-driven analytical capability than by organizational adaptability alone. This study contributes to the sustainable digital transformation literature by providing empirical evidence on the integrated relationships among SOO, BDAC, DC, and Sustainable Performance within the MSME context.
Co-Authors Siti Nursyamsiah