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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Sari Ekowati
Universitas Bina Sarana Informatika; Indonesia
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pola Komunikasi Gender dalam Politik Sari Ekowati; Deby Puspitaningrum
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 1 (2023): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.4241

Abstract

This study focuses on gender communication patterns in politics. The aim of this study is to analyze gender communication patterns, which are considered to still experience inequality in politics. The differences in communication styles depend on where he comes from, where he was born, his educational background, his age, and his gender. Whether we realize it or not, gender inequality occurs not only in society but also in the media as a gender constructor. Various gender injustices have occurred since the 19th century and are trying to break down patriarchal culture. Indonesia has a patriarchal culture that is still rooted, although it is slowly starting to erode due to the development of the modernization era. Women are now starting to dare to express their opinions in public spaces, such as in the political arena. But again and again, bitter pills always seem to be the daily intake of Indonesian women. Gender inequality is also felt by women who enter the world of politics. The incessant feminist movement has not changed the construction of women by the media. Gender inequality that occurs should be minimized with good gender-sensitive communication, without forgetting equality.
Strategi Komunikasi Pemasaran Asmara Coffee Melalui Event Musik Asmaraloka Dalam Menciptakan Brand Awaraness Abdul Lafif Setiawan; Iin Soraya; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 01 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6209

Abstract

The purpose of this study is to analyze Asmara Coffee's marketing communication strategy through the Asmaraloka music event in creating and increasing brand awareness among consumers. This study uses a constructivism paradigm with a qualitative approach to analyze Asmara Coffee's marketing communication strategy through the Asmaraloka music event in increasing brand awareness. Data were collected through interviews, observations, literature studies, and documentation, with analysis using the interactive method of Miles and Huberman and verification through triangulation. The results of the study provide an in-depth picture of the effectiveness of the marketing strategy implemented and its impact on Asmara Coffee's brand awareness. Research on Asmara Coffee shows that tight competition in the coffee shop industry is a challenge for Asmara Coffee to stay competitive and increase brand awareness. Asmara Coffee strives to maintain its existence by optimizing social media accounts, providing the best service, and routinely holding music events. The Asmaraloka music event is the main strategy in attracting new consumers and strengthening brand awareness. Through this approach, Asmara Coffee strives to remain relevant and competitive amidst business competition.
Peran External Relation PT KCI Dalam Upaya Meningkatkan Corporate Image Alfian Nur Firdaus; Iin Soraya; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 01 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6212

Abstract

The role of PT KCI's External Relations in efforts to improve its Corporate Image is important to provide a positive view of the public. This cannot be separated from how External Public Relations carries out its role with a managerial concept. This research aims to analyze the role of PT KCI's external public relations. This research uses the concept of Managerial roles. This research method uses qualitative methods, the data collection techniques used are interviews, observation and documentation. The results of this research found the role of External Relations in improving corporate image with expert communication experts, problem-solving process facilitators, communication facilitators and communication technicians. And the obstacles include internal and external obstacles, including operational problems, crisis communication, public and media perceptions, technological challenges, internal challenges, changes in government policy and social issues. The results of this analysis provide insight into the dynamics of the role of PT KCI's external public relations in efforts to improve its corporate image.
Co-Authors Abdul Lafif Setiawan Alfian Nur Firdaus Deby Puspitaningrum Iin Soraya