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All Journal Profilm: Jurnal Ilmiah Ilmu Perfilman & Televisi
Melati Kusuma Wardhani
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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STUDI LITERATUR: STRATEGI PROMOSI FILM BIOSKOP TERLARISDI INDONESIA SEPANJANG SEJARAH Melati Kusuma Wardhani
Pro Film Vol. 2 No. 1 (2022): Volume 2 Nomor 1 - Maret 2022
Publisher : Pro Film

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Abstract

Film is a medium of communication that has entertainment and artistic value for the audience. The development of films in Indonesia is growing rapidly, as can be seen from the growth of cinemasin various regions in Indonesia, where cinema is the main viewing medium for film connoisseurs. Therefore, the success of a film can be seen from the number of audiences who buy tickets for the film at the cinema. This study will describe what promotional strategies are used by film production houses for the highest-grossing films in Indonesia's history. The research methodology used in this study is in the form of a literature study by reviewing the journals of the research first. The results of this study indicate that the promotional strategies carried out by the house include placing advertisements on all media, approaching potential viewers, and evaluating the promotional activities that have been carried out.
Facing the Challenges of Film Production: From Economic Uncertainty to Digital Era Sustainable Practices Melati Kusuma Wardhani
Pro Film Vol. 5 No. 1 (2025): Volume 5 Nomor 1 - Maret 2025
Publisher : Pro Film

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The film business has numerous significant difficulties among economic uncertainty and growing need for sustainable practices.  Especially in the digital era, this research seeks to underline these problems and investigate creative ideas that might be used.  Using literature research to examine several works on the difficulties and creative advances in film production, the hired approach is qualitative.  The findings show that although encouraging sustainable practices, the acceptance of new technologies such artificial intelligence (AI) and virtual reality (VR) could satisfy changing audience needs and enhance manufacturing efficiency.  Thus, cooperation among government agencies, local producers, distributors, and platform providers determines the future expansion and viability of the film industry. 
Analisis Komprehensif terhadap Tantangan dan Peluang dalamProduksi Video dan Audio Digital Tingkat Lanjut Melati Kusuma Wardhani
Pro Film Vol. 4 No. 2 (2024): Volume 4 Nomor 2 - September 2024
Publisher : Pro Film

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Perkembangan bidang teknologi digital telah menciptakan tantangan dan peluang baru ke dunia pendidikan dan juga industri kreatif. Maksud dari penelitian yang dilakukan adalah untuk menganalisa masalah-masalah dan kemungkinan-kemungkinan dalam produksi konten dan video digital. Penelitian ini menggunakan Metode kualitatif dengan melakukan wawancara dan survei dengan praktisi di bidang yang relevan. Hasil penelitian menunjukkan bahwa lulusan memiliki pengetahuan digital, tetapi merekamenghadapi kesenjangan antara pengetahuan teoritis dan keterampilan praktis untuk membuat konten multimedia. Selain itu, untuk membuat konten interaktif, penggunaan teknologi seperti augmented reality (AR) dan kecerdasan buatan (AI) semakin penting. Oleh karena itu, institusi pendidikan harus membuat kurikulum yang menggabungkan teori dan praktik serta meningkatkan kemampuan siswa untuk berkomunikasi dan bekerja sama dalam dunia digital untuk menghadapi tantangan global.
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