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All Journal Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Aditya Arief Rachmadhan
UPN "Veteran" Jawa Timur
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Engineering Public Health Social Sciences

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Corn Seed Products Marketing Management at PT. Maxxi Agri Indonesia: Manajemen Pemasaran Produk Benih Jagung PT. Maxxi Agri Indonesia Illyah Fitriyatun Nikmah; Aditya Arief Rachmadhan
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 10 No. 3 (2026): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v10i3.532

Abstract

The corn seed industry in Indonesia continues to grow, driving intense competition in the market. One such company is PT Maxxi Agri Indonesia, which operates in the corn seed industry. To face this competition in the corn seed market, integrated marketing management is required. This applied study aims to describe the implementation of marketing management practices at PT Maxxi Agri Indonesia through the MBKM internship program and identify practical improvements to support marketing activities. This applied study employed a descriptive approach based on direct participation during the MBKM (Merdeka Belajar Kampus Merdeka) internship, supported by field observations, documentation, and interviews with company representatives to describe the implementation of the marketing mix 7P (product, price, place, promotion, people, process, and physical evidence) in practice. The implementation results indicate that marketing management operates in an integrated and well-organized manner, both in terms of organizational structure and marketing activities. Marketing management is based on team coordination, with performance metrics directly applied in the field. However, challenges remain regarding the intensity of promotions and the lack of training for field marketing staff on corn seed products. Therefore, there is a need to increase the intensity of promotions in a more structured manner and provide training on corn seed product information for field marketing staff.
POC Leaf and Goat Manure Macerate Application for Vegetative Growth of Seloliman Melon Plants: Aplikasi POC Daun dan Maserat Kotoran Kambing untuk Pertumbuhan Vegetatif Tanaman Melon di Seloliman Angelita Khairani Asyikhan; Sofia Dwi Rahmawati Sholikhah; Riska Novita Pasha; Eko Ramadana; Tamami Ghozali; Moh. Azhar Junaidi; Aditya Arief Rachmadhan
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 10 No. 3 (2026): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v10i3.540

Abstract

Conventional melon cultivation often faces challenges such as limited productive land and high input costs driven by dependency on synthetic chemical fertilizers, which potentially degrade soil fertility. This community service program aims to enhance the knowledge and skills of residents in Biting Hamlet, Seloliman, in implementing sustainable melon cultivation independently by utilizing alternative used gallon containers and applying leaf-based Liquid Organic Fertilizer (LOF) and goat manure maceration. The program methods included theoretical socialization, practical demonstrations of organic fertilizer production, and field-based technical guidance. Evaluation results using a Likert scale questionnaire demonstrated significant program success, with the majority of participants (86.7%) finding the practical demonstrations highly accessible, 60% experiencing a drastic increase in technical knowledge, and most participants (80%) expressing high interest in applying these methods in their own home gardens. It can be concluded that this integrative approach effectively provides a solution for agricultural cost efficiency, optimizes limited land use, and supports soil ecological sustainability at the household level.
Co-Authors Angelita Khairani Asyikhan Eko Ramadana Illyah Fitriyatun Nikmah Moh. Azhar Junaidi Riska Novita Pasha Sofia Dwi Rahmawati Sholikhah Tamami Ghozali