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All Journal Islamic Economics and finance in Focus (IEFF)
Setia Luhur, Aldian
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Religion Economics, Econometrics & Finance Social Sciences

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Analysis of the Influence of Sharia-Based Service Quality and Tourist Satisfaction on Tourist Loyalty at Beach Tourist Destinations in Serdang Bedagai Regency Setia Luhur, Aldian; Atika
Islamic Economics and finance in Focus Vol. 5 No. 3 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ieff.2026.05.3.08

Abstract

This study aims to analyze the influence of Sharia-based service quality and tourist satisfaction on tourist loyalty at beach tourist destinations in Serdang Bedagai Regency. The study employs a quantitative approach with an associative research design. Data were collected through the distribution of questionnaires to 100 respondents selected using accidental sampling. Data analysis was performed using multiple linear regression with the aid of IBM SPSS Statistics. The results indicate that the quality of Sharia-based services has a positive and significant effect on tourist loyalty, with a t-value of 5.121 and a p-value of 0.000. Tourist satisfaction also has a positive and significant effect on tourist loyalty, with a t-value of 3.684 and a significance level of 0.000. Simultaneously, Sharia-based service quality and tourist satisfaction have a significant effect on tourist loyalty, with an F-value of 27.748 and a significance level of 0.000. The coefficient of determination (R²) value of 0.364 indicates that tourist loyalty can be explained by Sharia-based service quality and tourist satisfaction by 36.4%, while the remainder is influenced by other factors outside the scope of this study. The results of this study indicate that improving Sharia-based service quality and tourist satisfaction are important factors in building tourist loyalty at beach tourist destinations.
Co-Authors atika