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All Journal Southeast Asia Journal of Graduate of Islamic Business and Economics
Baisuni
Sekolah Tinggi Ekonomi Islam Abdussalam, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact Of Toserba Abdussalam On Economic Activities M. Basri; Baisuni; Fatimah; Siti Solihah; Siti Khoirunnisa; Kholilah
SOUTHEAST ASIA JOURNAL oF GRADUATE OF ISLAMIC BUSINESS AND ECONOMICS Vol. 5 No. 1 (2026): May
Publisher : Pascasarjana, Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/sajgibe.v5i1.5191

Abstract

The presence of modern retail outlets in rural areas has the potential to influence the economic dynamics of MSME operators. This study aims to analyse the impact of the Abdussalam Supermarket on the economic activities of MSMEs in Pasak Village. The study employs a descriptive approach using both quantitative and qualitative methods through observation, interviews, and questionnaires administered to MSME operators in the vicinity of the supermarket. Data were analysed using descriptive statistics, pre- and post-test comparisons regarding the supermarket’s presence, and linear regression analysis. The results indicate that the Abdussalam Supermarket has a dual impact. Its presence enhances business efficiency through easier access to raw materials, price stability, and local economic circulation; however, it also creates competition, leading to a decline in turnover for some SMEs. These findings suggest that the adaptability of business operators is a key factor in determining the economic impact experienced. The study concludes that the Abdussalam Supermarket acts as both a driver and a challenge for SMEs. Synergy between the supermarket management, SME operators, and the village government is required to optimise positive impacts and support sustainable local economic growth.
Green Economy And Brand Image Development In SMEs At Islamic Boarding Schools Baisuni; M. Basri; Ahmad Hasany; Kholifah; Maryani; Astri Aulia Lestari; Nur Padilah
SOUTHEAST ASIA JOURNAL oF GRADUATE OF ISLAMIC BUSINESS AND ECONOMICS Vol. 5 No. 2 (2026): September
Publisher : Pascasarjana, Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/sajgibe.v5i2.5235

Abstract

The growth of the green economy is encouraging businesses, including pesantren-based MSMEs, to adopt sustainable business practices to enhance their competitiveness and brand image. This study aims to analyse the role of the green business model in enhancing the brand image of Mercalam products as a pesantren-based SME in the era of the green economy. Although various studies have discussed green business and brand image in SMEs, research specifically examining the application of the green business model in pesantren-based SMEs remains limited. Furthermore, the integration of green economy principles and Islamic values as shapers of brand image has not been extensively studied. This study contributes to enriching the literature on the green economy amongst pesantren-based SMEs and provides a model for strengthening brand image based on sustainability and Islamic values. The study employs a qualitative approach using a case study method focused on Mercalam, located in Pasak Village, Sungai Ambawang Sub-district, Kubu Raya Regency. Data were collected through observation, interviews, and documentation of production processes, business management, and the sustainability practices implemented. The results indicate that the green business model is implemented through the use of local raw materials, efficient production processes, responsible waste management, and the empowerment of the surrounding community. These practices reinforce consumers’ positive perceptions of Mercalam as an environmentally friendly SME that is committed to.
Co-Authors Ahmad Hasany Astri Aulia Lestari Fatimah Kholifah Kholilah M. Basri Maryani Nur Padilah Siti Khoirunnisa Siti Solihah