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All Journal Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya
Arina Isti'anah
Scopus ID: 57218872674, Universitas Sanatha Dharma
Humanities Education Languange, Linguistic, Communication & Media

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An Ecological Discourse Analysis of a Fishery Company’s Claims on SDG 12, 13, and 14 Arina Isti'anah; Novita Dewi; Firma Sulistiyowati
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 15, No 2 (2025)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.15.2.2025.348-365

Abstract

Corporate sustainability reporting has gained attention, but research gaps persist in applying ecological discourse analysis (EDA) to corporate texts. Current studies often rely on critical discourse or thematic content analysis, overlooking the ecological dimensions of language. There is a lack of integrated SDG discourse analysis that captures the complex interdependence of environmental issues and limited attention to subtle linguistic strategies companies use to frame compliance and sustainability, often bordering on greenwashing. This study addresses these gaps by applying an ecological discourse analysis to a fishery company's sustainability report. Data was taken from the English sustainability report of PT. Dua Putra Makmur Tbk (DPUM), downloaded from the company’s website, www.duaputra.co.id. The collected data were examined through an ecological discourse analysis (EDA) framework assisted by the UAM corpus tool to investigate the modality as the interpersonal vehicle that uncovers the company’s intention in building public trust and showing its commitment to the ecological equilibrium. Findings reveal that modality is mainly employed to show the company’s commitment to maintaining sustainable business practices. Ecologically, the sustainability report articulates an ambivalent discourse since the ecological commitment is concealed in the report, proven by the absence of modality referring to ability and willingness
Co-Authors Firma Sulistiyowati Novita Dewi