<![CDATA[This study aims to analyze the representation of indigenous communities in the news coverage of conflicts between indigenous communities and PT Toba Pulp Lestari in North Sumatra across online media. The study is motivated by differences in media discourse construction, which not only present facts but also shape reality through language choices, perspectives, and specific interests. The issues examined include the representation of indigenous communities at the textual level, discursive practices, and socio-historical practices in conflict reporting. This research employs a qualitative descriptive method. Data were collected using observation and note-taking techniques from news texts in five online media outlets: tirto.id, tempo.co, IDN Times Sumut, AMAN, and kompas.id. Data analysis was conducted through stages of data collection, reduction, presentation, and conclusion drawing, applying discourse strategies such as nomination, predication, argumentation, perspectivization, as well as intensification and mitigation. The findings reveal that the representation of indigenous communities is not singular but varies according to each media outlet’s construction. At the textual level, indigenous communities are represented as victims, as actors of resistance, and as part of the conflict through specific language use. In discursive practices, there is an imbalance in the selection of discourse sources, which influences the direction of reporting. Meanwhile, at the socio-historical level, the conflict reflects structural issues related to the history of land disputes, power relations between indigenous communities, corporations, and the state, as well as media ideology. This study confirms that the media function not only as conveyors of information but also as constructors of social reality, thus requiring a critical approach in understanding agrarian conflict reporting.]]>
