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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Zalfa Alya Rifa
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IMPLEMENTASI DAN STRATEGI MEDIA SOSIAL PT LEADERSHIP NASIONAL ASIA UNTUK PROMOSI PELATIHAN SDM Zalfa Alya Rifa; Hari Otang Sasmita
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54578

Abstract

The development of digital technology has encouraged companies to use social media as an effective promotional tool to reach consumers and strengthen brand image. PT Leadership Nasional Asia utilizes various social media platforms to promote its training programs and professional certifications. This study aims to describe the implementation of social media in supporting the promotion and marketing of human resource (HR) training programs, identify strategies for planning, producing, and distributing promotional content, and analyze challenges in its management. The study employs a qualitative descriptive method using interviews, participatory observation, and literature review as data collection techniques. Data were analyzed using the Miles and Huberman interactive model, which consists of data reduction, data presentation, and conclusion drawing. The findings indicate that social media, particularly Instagram, plays an important role in promoting training programs and strengthening the company’s image, despite challenges related to team coordination, content standardization, and audience engagement optimization.
Co-Authors Hari Otang Sasmita