<![CDATA[The integration of Artificial Intelligence (AI) into education has opened new avenues for innovation, enhancing teachers' creativity in designing instructional media. This study aims to describe the use of AI in supporting teacher creativity during the development of digital instructional media specifically for poetry units in the Indonesian Language curriculu at SMP Negeri 3 Selong (Grade VIII). A qualitative approach with a descriptive research design was employed. The study focused on a Grade VIII Indonesian Language teacher with practical experience in using AI-based platforms to support professional tasks. Data collection involved non-participant observation and the analysis of teaching modules, instructional materials, and the resulting digital media products. Data analysis was conducted in stages using the interactive analysis model proposed by Miles, Huberman, and Saldaña, comprising data reduction, data display, and conclusion drawing. The findings indicate that the use of AI platforms such as ChatGPT, Gemini, Copilot, and Canva AI significantly stimulates teacher creativity. AI acts as a catalyst for ideas, assisting the teacher in creating visual illustrations for poems, summarizing essential content, and generating interactive digital visualizations; these elements significantly boost student attention and classroom engagement compared to conventional methods. Nevertheless, fundamental challenges remain, including the critical need to verify information accuracy, the requirement for skills in crafting specific prompts, and concerns regarding potential student over-reliance on technology. The study concludes that while AI plays a vital role as a supporting tool that multiplies the efficiency and variety of instructional media, the teacher's essential presence as a character educator and emotional facilitator remains irreplaceable.]]>
