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PENGARUH PEMANFAATAN KECERDASAN BUATAN (ARTIFICIAL INTELLIGENCE) TERHADAP EFEKTIVITAS PEMBELAJARAN MAHASISWA DI PERGURUAN TINGGI Herki
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.59155

Abstract

This study aims to analyze the influence of artificial intelligence (AI) utilization on the effectiveness of student learning in higher education. A quantitative approach with a survey design was employed involving 50 students from the Faculty of Engineering, Universitas Negeri Medan as respondents. The instrument used was a five-point Likert scale questionnaire analyzed descriptively and inferentially using simple linear regression. The results showed that the level of AI utilization was in the high category (mean=3.98) with ChatGPT as the dominant application. Learning effectiveness was also in the high category (mean=3.70). Regression analysis revealed a positive and significant relationship between AI utilization and learning effectiveness (R²=0.321; p<0.001), with a contribution of 32.1%. These findings confirm that AI has become an important component in student learning strategies. Furthermore, this study found that optimal AI utilization occurs when students have adequate digital literacy, enabling AI to function as a tool that strengthens conceptual understanding and task efficiency, rather than as a substitute for critical thinking processes. This study implies the need for strengthening AI literacy and wise and sustainable technology integration.
Peran Inovasi dan Kreativitas dalam Meningkatkan Keberhasilan Usaha Iwil Suprianto; Angra Melina; Herki; Dhika Putra
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.59156

Abstract

Business success in the era of globalization and digital transformation is highly influenced by entrepreneurs' ability to develop innovation and creativity. Increasingly intense business competition requires companies to continuously create products, services, and business strategies that provide added value and meet the evolving needs of consumers. This study aims to analyze the role of innovation and creativity in improving business success and to identify the factors supporting their implementation in business practices. The study employed a qualitative approach using a library research method. Data were collected from scientific books, national and international journal articles, and other relevant academic publications related to innovation, creativity, entrepreneurship, and business success. The data were analyzed using content analysis by comparing theories and findings from previous studies. The findings indicate that innovation and creativity play a significant role in enhancing business competitiveness, creating product differentiation, improving service quality, expanding market share, increasing customer satisfaction, and ensuring business sustainability. Furthermore, the integration of digital technology with creative thinking enhances operational efficiency and enables businesses to adapt more effectively to changes in the business environment. Therefore, innovation and creativity should be integrated into business development strategies to achieve sustainable competitive advantage and long-term economic growth.
Co-Authors Angra Melina Dhika Putra Iwil Suprianto