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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Bintang Rafi Aryanta
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PERSEPSI MAHASISWA UPN VETERAN JAWA TIMUR TERHADAP INSTAGRAM @upnveteranjawatimur SEBAGAI MEDIA INFORMASI Bintang Rafi Aryanta; Aulia Rahmawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Verified
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.60521

Abstract

Technological advancements and the rise of social media have transformed communication within the higher education landscape. Instagram, a leading visual platform among the younger generation, is increasingly utilized by universities as an official communication channel and a tool to foster digital literacy. UPN Veteran East Java employs its official Instagram account, @upnveteranjawatimur, to disseminate academic information and bolster the institution's reputation. However, the actual effectiveness of this communication medium remains uncertain. A potential gap between the messages conveyed by the university and the students' interpretation of them could lead to misunderstandings, lower engagement levels, and reduced institutional communication effectiveness. Furthermore, existing research specifically examining student perceptions of UPN Veteran East Java’s official university Instagram account is limited. This study aims to explore in depth the perspectives of UPN Veteran East Java students regarding the @upnveteranjawatimur Instagram account as a campus information medium. The findings are expected to provide insights into the platform's effectiveness, identify potential areas of miscommunication, and serve as a basis for the university to evaluate the quality of information delivery ensuring it is accurate, informative, and aligned with student needs.
Co-Authors AULIA RAHMAWATI