<![CDATA[The rapid development of information and communication technology has encouraged higher education institutions to implement digital learning systems through e-learning. Universitas Negeri Surabaya (UNESA) utilizes Sinau Digital as its online learning platform to support teaching and learning activities. However, the level of student acceptance and actual use of Sinau Digital still needs to be evaluated to identify the factors influencing its successful implementation. This study aims to analyze the implementation of Sinau Digital e-learning among students of the Office Administration Education Study Program at Universitas Negeri Surabaya using the Technology Acceptance Model (TAM). This study employed a quantitative research approach using a survey method. The population consisted of 1,149 students from the Office Administration Education Study Program enrolled in 2022–2025. A total of 297 respondents were selected using the Slovin formula with a random sampling technique. Data were collected through a five-point Likert scale questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach by evaluating both the measurement model and the structural model. The findings indicate that Perceived Ease of Use has a positive and significant effect on Perceived Usefulness (T = 0.849; p < 0.001). Furthermore, Perceived Ease of Use has a positive and significant effect on Intention to Use (T = 0.900; p < 0.001), while Intention to Use significantly influences Usage Behavior (T = 0.786; p < 0.001). However, Perceived Usefulness does not have a significant effect on Intention to Use (T = 0.000; p = 0.998). These findings suggest that perceived ease of use is the primary factor driving students' intention to use the Sinau Digital platform, whereas perceived usefulness does not directly increase their intention to use it. Therefore, improving the platform's usability, navigation, and overall user experience is essential to enhance the acceptance and sustainable use of e-learning at Universitas Negeri Surabaya.]]>
