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All Journal Journal of Artificial Intelligence and Digital Economy
Israilov Rustam Ibragimovich
Associate Professor of the Department of "Accounting and Audit" of the Namangan Engineering and Technological Institute

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DEVELOPING AN INNOVATION STRATEGY FOR ENTERPRISES TO ENHANCE COMPETITIVENESS Israilov Rustam Ibragimovich
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 11 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i11.1139

Abstract

Objective: This study aims to explore the role of development strategies in enhancing organizational competitiveness amidst a rapidly changing environment, emphasizing the significance of an innovation-driven approach to achieving long-term sustainability. Methods: The research employs a qualitative analysis of market-driven strategic frameworks and their application within industries and sectors, emphasizing the integration of socially-oriented transformations and innovation strategies into organizational operations. Results: The findings indicate that adopting an innovation strategy significantly contributes to the growth of industries and sectors within the national economy. Organizations with a focus on sustainable innovation demonstrate improved adaptability to evolving market conditions and a stronger foundation for maintaining competitive advantages. Novelty: This study highlights the interplay between innovation strategies and socially-oriented transformations as pivotal for modern organizations. It underscores the dual role of innovation as both a driver of national economic growth and a tool for creating sustainable competitive advantages in a dynamic environment.
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