<![CDATA[Information on the PT Oemah Solution Indonesia website is currently not easily accessible to internet service users, because it still uses conventional methods in terms of product marketing, in addition to that, the optimization of the PT Oemah Solution Indonesia website has so far only focused on adding website content without involving keyword elements as part of the search optimization element with the implication that the search results are not optimal, the use of internet media and search engines to increase pagerank to become number one in the search index should be implemented in order to help in marketing and can increase company turnover. Analyzing keywords competitor PT Oemah Solution Indonesia website with TFIDF method as a form of digital marketing strategy of PT Oemah Solution Indonesia website. The highest TF-IDF value, URL https://bamai.uma.ac.id/.../software-membuat-aplikasi android/ gets the highest TF value at number 1 and IDF at number 109,531 and TF-IDF value 1 for android keyword, the second order is for URL https://www.slimfaq.com/hugaf/...mobile gets TF value 1 and IDF value 109 and TF-IDF with a value of 1 with website keyword. From the results of the research that has been done it can be recommended for the preparation of company web content, android and website keywords must be involved in the preparation of content material, including in the creation of articles, service descriptions, and other important elements. In addition, the use of keyword variations of more than 2 words can also increase visibility in online searches. Optimizing the results of digital marketing strategies, collaboration between the marketing team and the content development team is necessary. TF-IDF analysis must be translated into content that is engaging and meaningful to the target audience. Integration with SEO (Search Engine Optimization) techniques is necessary to ensure content is easily found by Google]]>
