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Rizki Muslim Hidayat
Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lambung Mangkurat Banjarmasin

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Pengaruh Promosi dan Kemudahan Penggunaan Terhadap Kepuasan Nasabah dalam Bertransaksi Menggunakan Layanan Livin By Mandiri pada PT. Bank Mandiri di Kota Banjarmasin Nirwandani; Setio Utomo; Rizki Muslim Hidayat
Smart Business Journal (SBJ) Vol. 2 No. 1 (2022): Januari-Juni 2022
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v2i1.6

Abstract

This studies is a quantitative studies, this kind of studies is associative. Sampling on this observe used the Accidental Sampling technique, as a way to reap sixty five respondents who have been used as studies samples. The information used have been taken from a questionnaire. Data evaluation used more than one linear regression evaluation.The outcomes display that X1 (Promotion) has a sig cost of 0.000, because of this that it's miles smaller than 0.05, then Ho is rejected. Ha is generic, that means that Promotion has a huge impact on Customer Satisfaction. X2 (Ease of Use) has a sig cost of 0.one hundred and five because, because of this that it's miles extra than 0.05, then Ho is generic, Ha is rejected, that means that Ease of Use has no huge impact on Customer Satisfaction. And the sig cost withinside the F check is 0.000 because of this that much less than 0.05, then Ho is rejected and Ha is generic because of this that Promotion (X1), and Ease of Use (X2) simultaneously (together) has a huge impact on Customer Satisfaction (Y) .So, the conclusions on this observe are: (1) Promotion in part has a huge impact on Customer Satisfaction, (2) Partial Ease of Use has no huge impact on Customer Satisfaction, and (3) Promotion, and Simultaneous Ease of Use have a huge impact on Customer Satisfaction
Pengaruh Potongan Harga, E-Word Of Mouth, Dan Kepercayaan Terhadap Minat Beli Pada Sociolla Di Banjarmasin Priti Salwa Ramadhanti; Muhammad Hasanur Arifin; Rizki Muslim Hidayat
Smart Business Journal (SBJ) Vol. 2 No. 1 (2022): Januari-Juni 2022
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v2i1.7

Abstract

This study aims to examine the effect of Price Discounts, E-Word of Mouth, and Trust on Interest in Buying Sociolla in Banjarmasin. This study uses a quantitative method with a sampling technique using a non-probability sampling technique, namely purposive sampling, the data collection method is a questionnaire through a gform. the sample in this study amounted to 140 respondents. Data analysis using multiple linear regression and data processing using SPSS 25 software.The results of this study are partially discounted prices have no significant effect on Purchase Interest of Sociolla in Banjarmasin, while E-Word of Mouth and Trust partially have a significant effect on Buying Interest of Sociolla in Banjarmasin. This study also shows that simultaneously Discounts, E-Word of Mouth, and Trust have a significant effect on Buying Interest of Sociolla in Banjarmasin
Pengaruh Citra Merek dan Online Customer Review terhadap Minat Beli Konsumen pada Marketplace Shopee (Studi pada Pengguna Shopee di Banjarmasin) Eka Ratnasari; Rizki Muslim Hidayat; M. Hasanur Arifin; Humaidi
Smart Business Journal (SBJ) Vol. 2 No. 2 (2022): Juli-Desember 2022
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v2i2.10

Abstract

ABSTRACT : This study aims to determine and examine the effect of partially and simultaneously Brand Image and Online Customer Review on Consumer Purchase Intentions on the marketplace Shopee in Banjarmasin. This study uses a quantitative approach with the determination of the sample using purposive sampling technique. The respondents in this study amounted to 135 people who live in the city of Banjarmasin, have the Shopee application and have shopped online at the marketplace Shopee. The data collection technique uses a questionnaire that has been tested for validity and reliability, distributed directly and with the help of a google form link. The scoring technique uses ascale Likert. The analytical method used is Multiple Linear Regression using the SPSS Version 26 application. The results of the study prove based on a partial test (t test) that the Brand Image variable (X1) has a significant effect on Consumer Purchase Intentions (Y) with a significant value of 0.000 < 0, 05 and the t-count value is 8.404 > t table 1.9781 and the variable Online Customer Review (X2) has a significant effect on Consumer Purchase Intentions (Y) with a significant value of 0.000 <0.05 and t-count 5.370 > t table 1.9781. The results of the simultaneous test (F test) of Brand Image (X1) and Online Customer Review (X2) have a significant effect on Consumer Purchase Intentions (Y) with a significant value of 0.000 <0.05 and F count 128.712 > F table 3.06 Keywords: Brand Image, Online Customer Review, Purchase Intention
Co-Authors Eka Ratnasari Humaidi M. Hasanur Arifin Muhammad Hasanur Arifin Nirwandani Priti Salwa Ramadhanti Setio Utomo