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Emilia
Universitas Lambung Mangkurat

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Pengaruh Kelas Sosial dan Gaya Hidup terhadap Keputusan Pembelian Hijab Buttonscarves di Kota Banjarmasin Emilia; Novia Nour Halisa; Nurul Wahyuni; Devi Rusvitawati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to determine and examine the partial significant effect of social class on purchasing decisions of Buttonscarves Hijab in Banjarmasin City, to determine and examine the partial significant effect of lifestyle on purchasing decisions of Buttonscarves Hijab in Banjarmasin City, and determine and examine the simultaneous significant effect of social class and lifestyle on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. The research employed a quantitative approach with an Explanatory Research design. The study was conducted in Banjarmasin City. The population consisted of consumers who had purchased and used Buttonscarves Hijab more than once within the last year. The sample size comprised 100 respondents selected using purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS version 23 software. The results showed that social class has a partially significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Lifestyle also has a partially significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Furthermore, social class and lifestyle simultaneously have a significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Keywords: Social Class, Lifestyle, Purchasing Decision
KONSEP PENDIDIKAN ANAK DALAM PERSPEKTIF PARA AHLI PENDIDIKAN ISLAM DAN BARAT Atana Faiza Salsabila; Emilia; Nur Shofi Naila
Islamic Education Vol. 1 No. 3 (2023): July : journal Islamic Education
Publisher : CV. Maryam Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68352/education.v1i3.630

Abstract

The basic concept of early childhood education emphasizes optimizing children's growth and development and meeting the characteristics of children, namely unique individuals, having different experiences and knowledge, so efforts need to be made to provide stimulation, encouragement and support to children so that they have the provisions to enter further education. carry on. Islamic education for children is an important activity carried out by every Muslim parent, if they want their children to become pious children in their family. This is also the aim of research by Islamic education experts. Children's education must be based on Islam which originates from the Koran and hadith, especially regarding the obligation to learn for every Muslim, male or female, children and adults. The first and most important education for children in Islam is education in the family with an Islamic perspective, which is education based on the guidance of the Islamic religion which is intended to shape children to become human beings who believe in and are devoted to God Almighty, and have noble character which includes ethics, morals, character, spirituality or understanding and experience of religious values ​​in everyday life
Co-Authors Atana Faiza Salsabila Devi Rusvitawati Novia Nour Halisa Nur Shofi Naila Nurul Wahyuni