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All Journal Siber Nusantara of Community Service Review (SNCSR)
Siska Aprelyani
Student of the Faculty of Economics & Business, Bhayangkara University, Greater Jakarta, Indonesia

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Determination of Purchasing Decisions through Purchase Interest: Analysis of Somethinc Skincare Product Quality Siska Aprelyani
Siber Nusantara of Community Service Review Vol. 1 No. 1 (2024): Siber Nusantara of Community Service Review (October-March 2024)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sncsr.v1i1.278

Abstract

This article discusses the influence of Product Quality through Purchase Decisions on Purchase Intention. This research is a quantitative research where the objects used are Generation Z in Bekasi City. The number of samples used in this study was 200 respondents. The design used is hypothesis testing using the structural equitation model (SEM) method - SmartPLS 4.0. Based on the conceptual framework created, it can be concluded that the hypothesis is that product quality has an effect on purchase interest and purchase decisions.
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