Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Siber Nusantara of Community Service Review (SNCSR)
Deti Mardatillah
Universitas Linggabuana PGRI Sukabumi, Jawa Barat, Indonesia

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Increasing the Competitiveness of Cassava Chips MSMEs through Product Rebranding and E-Commerce Utilization in Cibeureum Hilir Village Adinda Rifa Aurellya; Deti Mardatillah; Siti Fitriah; Arya Alamsyah; Sahrul Ramadan; Tania Yuyun Pulry; R. Edy Rachmadio; Fajar Firdausyi
Siber Nusantara of Community Service Review Vol. 2 No. 2 (2026): Siber Nusantara of Community Service Review (April - September 2026)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sncsr.v2i2.738

Abstract

This community service activity aimed to improve the competitiveness of cassava chips MSMEs in Cibeureum Hilir Village through product rebranding and utilization of e-commerce based on digital marketing. The problems faced by partners inclueded simple product packaging, unattractive brand identity, and convetional marketing methods. The implementation method used the Asset-Based Community Development (ABCD) and Participatory Action Research (PAR) approaches through observation, training, mentoring, implementation, monitoring, and evaluation stages. The programs carried out inclueded creating new logos and packaging designs, digital marketing training, marketplace utilization, and business location registration on Google Maps. The results showed improvements in product visual quality, stroger brand identity, and increased partner understanding in using digital media for marketing purposes. Product began to be promoted through marketplace and social media, helping expand market reach. In addition, registering the business location on Google Maps made it easier for consumers to find MSME. Therefore, the implementation of rebranding strategies and e-commerce optimization ws considered effective in improving MSME competitiveness sustainably
Co-Authors Adinda Rifa Aurellya Arya Alamsyah Fajar Firdausyi R. Edy Rachmadio Sahrul Ramadan Siti Fitriah Tania Yuyun Pulry