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Suprasman Suprasman
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STRATEGI BISNIS SEBAGAI UPAYA PENINGKATAN KINERJA KARYAWAN DI PT POS INDONESIA (PERSERO) CABANG DUMAI Dwi Hartutik; Novelma Lastri; Variza Aditiya; Suprasman Suprasman; Andi Desy Musdiana
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4119

Abstract

Abstract: This study aims to analyze the business strategy implemented by PT Pos Indonesia (Persero) Dumai Branch in an effort to improve employee performance. The business strategy under review includes four main stages: environmental scanning, strategy formulation, strategy implementation, and evaluation and control. Environmental scanning is conducted to identify internal and external factors influencing organizational performance, including market competition and customer needs. Strategy formulation involves setting long-term goals focused on human resource development. Strategy implementation is carried out through employee training, organizational structure adjustments, and the provision of incentives to enhance productivity. The evaluation and control stage assesses the effectiveness of the strategies applied and enables continuous improvement. The results of the study indicate that an integrated implementation of business strategies contributes positively to employee performance, particularly in terms of discipline, work efficiency, and customer service. This study recommends the alignment between business strategy and human resource management as a key to organizational success. Keywords: Business Strategy, Employee Performance, Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control. Abstrak: Penelitian ini bertujuan untuk menganalisis strategi bisnis yang diterapkan oleh PT Pos Indonesia (Persero) Cabang Dumai dalam upaya meningkatkan kinerja karyawan. Strategi bisnis yang dimaksud mencakup empat tahapan utama, yaitu pemindaian lingkungan (environmental strategy), perumusan strategi (strategy formulation), implementasi strategi (strategy implementation), serta evaluasi dan kontrol (evaluation and control). Pemindaian lingkungan dilakukan untuk mengidentifikasi faktor internal dan eksternal yang mempengaruhi kinerja organisasi, termasuk dinamika persaingan dan kebutuhan pelanggan. Perumusan strategi dilakukan melalui penetapan tujuan jangka panjang yang berfokus pada pengembangan sumber daya manusia. Implementasi strategi dilakukan melalui pelatihan, penyesuaian struktur organisasi, serta pemberian insentif yang mendorong produktivitas karyawan. Tahap evaluasi dan kontrol dilakukan untuk menilai efektivitas strategi yang dijalankan serta melakukan perbaikan berkelanjutan. Hasil penelitian menunjukkan bahwa penerapan strategi bisnis secara terpadu berkontribusi positif terhadap peningkatan kinerja karyawan, terutama dalam hal disiplin, efisiensi kerja, dan pelayanan kepada pelanggan. Penelitian ini merekomendasikan pentingnya kesinambungan antara strategi bisnis dan pengelolaan sumber daya manusia sebagai kunci keberhasilan organisasi. Kata kunci: Strategi Bisnis, Kinerja Karyawan, Pemindaian Lingkungan, Formulasi Strategi, Implementasi Strategi, Evaluasi dan Kontrol.
DIGITALISASI ORGANISASI DAN DINAMIKA KEPUASAN KERJA: ANALISIS SINTESIS TERHADAP KINERJA KARYAWAN DI ERA TRANSFORMASI DIGITAL Dwi Hartutik; Novelma Lastri; Variza Aditiya; Andi Desy Musdiana; Suprasman Suprasman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5821

Abstract

Abstract: Organizational digitalization has transformed workplace dynamics, influencing employee job satisfaction and performance outcomes. This study synthesizes findings from three Indonesian journal studies focusing on digital transformation, digital work environments, and human resource performance in the context of organizational modernization. Using a qualitative literature synthesis approach, the research integrates methodological and empirical insights to explore how digital adoption affects employee behavior and organizational outcomes. The findings indicate that digital technologies improve efficiency, collaboration, and flexibility, which contribute positively to employee performance. However, challenges such as digital competence gaps, technostress, and organizational adaptation remain critical issues. The study highlights that digital leadership, organizational support, and employee capability development play key roles in enhancing job satisfaction during digital transformation. This synthesis contributes to understanding how Indonesian organizations can optimize digital transformation strategies to achieve sustainable employee performance and organizational effectiveness. Keywords: digital transformation, job satisfaction, employee performance, Indonesian organizations. Abstrak: Digitalisasi organisasi telah mengubah dinamika lingkungan kerja dan memengaruhi kepuasan kerja serta kinerja karyawan. Penelitian ini mensintesis temuan dari tiga jurnal Indonesia yang membahas transformasi digital, lingkungan kerja digital, dan kinerja sumber daya manusia dalam konteks modernisasi organisasi. Dengan menggunakan pendekatan sintesis literatur kualitatif, penelitian ini mengintegrasikan wawasan metodologis dan empiris untuk memahami bagaimana adopsi teknologi digital memengaruhi perilaku karyawan dan hasil organisasi. Temuan menunjukkan bahwa teknologi digital meningkatkan efisiensi, kolaborasi, dan fleksibilitas kerja yang berdampak positif terhadap kinerja karyawan. Namun, tantangan seperti kesenjangan kompetensi digital, technostress, dan adaptasi organisasi masih menjadi isu penting. Studi ini menekankan peran kepemimpinan digital, dukungan organisasi, serta pengembangan kompetensi karyawan dalam meningkatkan kepuasan kerja selama proses transformasi digital. Kata Kunci: Transformasi Digital, Kepuasan Kerja, Kinerja Karyawan, Organisasi Indonesia.
PERAN STRATEGI PEMASARAN DALAM MENINGKATKAN PERTUMBUHAN EKONOMI: ANALISIS SINTESIS TERHADAP UMKM DI KOTA DUMAI Novelma Lastri; Variza Aditiya; Dwi Hartutik; Suprasman Suprasman; Said Mustafa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5822

Abstract

Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, including in Dumai City; however, they continue to face challenges in expanding market reach and enhancing competitiveness, particularly in adopting digital marketing technologies. This study aims to synthesize relevant literature on digital marketing strategies and their impact on MSME economic growth in Dumai City. A qualitative approach using a literature review method was employed to analyze previous studies related to digital marketing, e-commerce, and digital transformation among MSMEs. The findings indicate that digital marketing implementation significantly improves sales performance, product visibility, and customer interaction, with some MSMEs reporting substantial revenue increases, even exceeding twofold growth over the past two years. The utilization of social media platforms and digital marketplaces has become a key driver in expanding market access beyond local geographic boundaries. Nevertheless, challenges remain, including limited digital literacy, infrastructure constraints, and underutilization of websites as marketing tools. This study highlights that integrated digital marketing strategies supported by continuous training and institutional assistance are essential to strengthen MSME competitiveness and achieve sustainable growth in the digital era. Keywords: MSMEs, digital marketing, e-commerce, digital transformation, Dumai City. Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, termasuk di Kota Dumai, namun masih menghadapi berbagai tantangan dalam memperluas jangkauan pasar dan meningkatkan daya saing, khususnya dalam adopsi teknologi pemasaran digital. Penelitian ini bertujuan untuk mensintesis literatur terkait strategi pemasaran digital dan dampaknya terhadap pertumbuhan ekonomi UMKM di Kota Dumai. Metode yang digunakan adalah pendekatan kualitatif melalui tinjauan pustaka (literature review) dengan menganalisis berbagai penelitian relevan mengenai digital marketing, e-commerce, serta transformasi digital pada UMKM. Hasil kajian menunjukkan bahwa penerapan pemasaran digital secara signifikan meningkatkan penjualan, visibilitas produk, serta interaksi dengan konsumen, bahkan beberapa UMKM melaporkan peningkatan omzet hingga lebih dari dua kali lipat dalam dua tahun terakhir. Pemanfaatan media sosial dan marketplace digital menjadi faktor utama dalam memperluas pasar di luar batas geografis lokal. Namun demikian, keterbatasan literasi digital, infrastruktur, serta pemanfaatan website yang belum optimal masih menjadi tantangan utama. Penelitian ini menegaskan bahwa strategi pemasaran digital yang terintegrasi, didukung oleh pelatihan dan pendampingan berkelanjutan dari pemerintah dan pemangku kepentingan, sangat penting untuk meningkatkan daya saing dan pertumbuhan berkelanjutan UMKM di era digitalisasi. Kata kunci: UMKM, pemasaran digital, e-commerce, transformasi digital, Kota Dumai.
COLLABORATIVE GOVERNANCE DALAM PENGEMBANGAN UMKM BERKELANJUTAN: MODEL KONSEPTUAL BERDASARKAN SYSTEMATIC LITERATURE REVIEW Said Mustafa; Novelma Lastri; Variza Aditiya; Dwi Hartutik; Suprasman Suprasman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.6912

Abstract

Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in national economic development by contributing to economic growth, employment generation, and poverty reduction. Nevertheless, MSMEs continue to face significant challenges, including limited access to finance, digital transformation, human resource capability, innovation, and long-term business sustainability. These challenges require a collaborative governance approach that involves government, private sector, academia, financial institutions, communities, and civil society in a shared decision-making process. This study aims to synthesize the existing body of knowledge on collaborative governance in sustainable MSME development through a systematic literature review. The study adopts the Systematic Literature Review (SLR) method by analyzing scholarly articles indexed in Scopus, Web of Science, and Google Scholar. The review focuses on governance models, stakeholder roles, enabling factors, implementation challenges, and future research directions. The findings reveal that successful sustainable MSME development is strongly influenced by stakeholder trust, facilitative leadership, institutional design, active participation, and digital technology integration. Furthermore, multi-stakeholder collaboration enhances innovation capacity, market access, competitiveness, and business resilience. This review contributes by providing a comprehensive synthesis of collaborative governance literature in sustainable MSME development and identifying research gaps that may guide future theoretical and empirical studies. Keywords: Collaborative Governance, MSMEs, Sustainable Development, Stakeholder Collaboration, Systematic Literature Review.   Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar utama perekonomian nasional yang berkontribusi terhadap pertumbuhan ekonomi, penciptaan lapangan kerja, dan pengurangan kemiskinan. Namun demikian, berbagai tantangan seperti keterbatasan akses permodalan, transformasi digital, kapasitas sumber daya manusia, inovasi, serta keberlanjutan usaha masih menjadi kendala dalam pengembangan UMKM. Kondisi tersebut mendorong perlunya pendekatan collaborative governance yang melibatkan pemerintah, sektor swasta, akademisi, komunitas, lembaga keuangan, dan masyarakat dalam suatu proses pengambilan keputusan yang kolaboratif. Artikel ini bertujuan untuk mensintesis perkembangan penelitian mengenai penerapan collaborative governance dalam pengembangan UMKM berkelanjutan melalui kajian literatur. Penelitian menggunakan metode Systematic Literature Review (SLR) dengan menganalisis artikel ilmiah bereputasi yang diperoleh dari basis data Scopus, Web of Science, dan Google Scholar. Analisis difokuskan pada konsep, model, aktor, faktor keberhasilan, tantangan implementasi, serta arah penelitian masa depan. Hasil sintesis menunjukkan bahwa keberhasilan pengembangan UMKM berkelanjutan sangat dipengaruhi oleh tingkat kepercayaan antarpemangku kepentingan, kepemimpinan fasilitatif, desain kelembagaan, partisipasi aktif, serta integrasi teknologi digital. Selain itu, kolaborasi multipihak mampu meningkatkan kapasitas inovasi, akses pasar, daya saing, dan ketahanan UMKM dalam menghadapi perubahan lingkungan bisnis. Penelitian ini memberikan kontribusi konseptual berupa pemetaan perkembangan kajian collaborative governance dalam pengembangan UMKM berkelanjutan sekaligus mengidentifikasi kesenjangan penelitian yang dapat menjadi agenda penelitian selanjutnya. Kata kunci: Collaborative Governance, UMKM, Sustainable Development, Stakeholder Collaboration, Systematic Literature Review
Artificial Intelligence in Strategic Management: A Systematic Literature Review Suprasman Suprasman; Novelma Lastri; Variza Aditiya; Dwi Hartutik; Said Mustafa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.6913

Abstract

Abstract: The rapid advancement of Artificial Intelligence (AI) has transformed the way organizations formulate strategies, make decisions, and create competitive advantages. AI implementation is no longer limited to business process automation but also supports data analytics, market forecasting, product innovation, and strategic decision-making. Nevertheless, organizations continue to face significant challenges in adopting AI, including organizational readiness, workforce competencies, data governance, and ethical concerns. This study aims to synthesize the existing literature on AI implementation in strategic management through a Systematic Literature Review (SLR). Relevant scholarly articles were collected from Scopus, Web of Science, and Google Scholar based on predefined inclusion criteria. The review focuses on theoretical developments, organizational benefits, implementation challenges, critical success factors, and future research directions. The findings indicate that AI significantly enhances strategic decision-making, operational efficiency, business innovation, and organizational competitiveness. However, successful AI implementation depends on organizational readiness, digital leadership, data quality, and human resource capabilities. This review contributes by providing a comprehensive conceptual synthesis of AI in strategic management and identifying promising directions for future research. Keywords: Artificial Intelligence, Strategic Management, Digital Transformation, Decision Making, Systematic Literature Review.   Abstrak: Perkembangan kecerdasan buatan (Artificial Intelligence atau AI) telah mengubah cara organisasi merumuskan strategi, mengambil keputusan, dan menciptakan keunggulan kompetitif. Implementasi AI tidak lagi terbatas pada otomatisasi proses bisnis, tetapi juga mendukung analisis data, prediksi pasar, inovasi produk, serta peningkatan efektivitas pengambilan keputusan strategis. Meskipun demikian, implementasi AI dalam manajemen strategis masih menghadapi berbagai tantangan, seperti kesiapan organisasi, kompetensi sumber daya manusia, tata kelola data, serta aspek etika penggunaan teknologi. Penelitian ini bertujuan untuk mensintesis perkembangan penelitian mengenai penerapan AI dalam manajemen strategis melalui pendekatan Systematic Literature Review (SLR). Artikel ilmiah yang dianalisis diperoleh dari basis data Scopus, Web of Science, dan Google Scholar berdasarkan kriteria inklusi yang telah ditetapkan. Analisis difokuskan pada perkembangan konsep, manfaat, tantangan implementasi, faktor keberhasilan, serta arah penelitian di masa depan. Hasil sintesis menunjukkan bahwa AI memberikan kontribusi signifikan terhadap peningkatan kualitas pengambilan keputusan, efisiensi operasional, inovasi bisnis, dan keunggulan kompetitif organisasi. Namun, keberhasilan implementasi AI sangat dipengaruhi oleh kesiapan organisasi, kepemimpinan digital, kualitas data, serta pengembangan kompetensi sumber daya manusia. Penelitian ini memberikan kontribusi konseptual berupa pemetaan perkembangan kajian AI dalam manajemen strategis serta mengidentifikasi peluang penelitian selanjutnya. Kata kunci: Artificial Intelligence, Strategic Management, Digital Transformation, Decision Making, Systematic Literature Review.  
Co-Authors Andi Desy Musdiana Dwi Hartutik Novelma Lastri Said Mustafa Variza Aditiya