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All Journal The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences)
Riska Mubarokah
LP3I Jakarta Polytechnic

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THE INFLUENCE OF LIFESTYLE ON THE CONSUMPTIVE BEHAVIOR OF KIP-K SCHOLARSHIP STUDENTS AT LP3I JAKARTA POLYTECHNIC Anisa Prihatiningsih; Kiani Al Dina Putri; Riska Mubarokah
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.181

Abstract

Kartu Indonesia Pintar Kuliah (KIP-K) program aims to help high-achieving students from underprivileged families. However, lifestyle pressures in metropolitan cities like Central Jakarta and the Fear of Missing Out (FOMO) phenomenon trigger consumer behavior among students. This study aims to examine and analyze the influence of lifestyle on consumer behavior among KIP-K scholarship recipients at the LP3I Jakarta Polytechnic. The research method used is a quantitative descriptive research method. The population in this study were all KIP-K scholarship recipients at the LP3I Jakarta Polytechnic. Meanwhile, the sample used in this study was 50 students. Data collection was carried out by distributing questionnaires to KIP-K recipients at the LP3I Jakarta Polytechnic. The data analysis technique used in this study was linear regression analysis with the help of IBM SPSS software. Student lifestyle was measured using the AIO approach which includes the dimensions of activities, interests, and opinions. The results showed that lifestyle influences the consumer behavior of KIP-K scholarship recipients.
Co-Authors Anisa Prihatiningsih Kiani Al Dina Putri