Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting
Cahyani Pratisti
Institut Informatika dan Bisnis Darmajaya, Indonesia
Economics, Econometrics & Finance

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Digital Marketing Capability and Self-Efficacy in Enhancing Entrepreneurial Intention Among Students at Private Universities: The Moderating Role of the Entrepreneurial Ecosystem Viola De Yusa; Muhammad Rafiq; Cahyani Pratisti; Riyadini Riyan Utami
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1650

Abstract

Purpose – This study examines the effects of Digital Marketing Capability and Self-Efficacy on the Entrepreneurial Intention of students at private universities in Bandar Lampung and tests the moderating role of perceived university Entrepreneurial Ecosystem support.Design/methodology/approach – This study employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Data were collected through a seven-point Likert-scale questionnaire from 240 students at private universities in Bandar Lampung. The analysis tested the direct effects among the constructs and the moderating effects of perceived university Entrepreneurial Ecosystem support.Findings/Results – Digital Marketing Capability had a positive and significant effect on Entrepreneurial Intention. Unexpectedly, Self-Efficacy had a significant negative effect. Perceived university Entrepreneurial Ecosystem support significantly strengthened the Digital Marketing Capability–Entrepreneurial Intention relationship but did not significantly moderate the Self-Efficacy–Entrepreneurial Intention relationship.Originality/Value – This study shows that university entrepreneurial ecosystem support does not uniformly condition the relationships between individual capabilities and Entrepreneurial Intention. The significant moderation of Digital Marketing Capability, contrasted with the non-significant moderation of Self-Efficacy, provides a post hoc empirical insight into how technical and psychological capabilities may interact differently with contextual support.
Co-Authors Muhammad Rafiq Riyadini Riyan Utami Viola De Yusa