Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Beby Ayu Putri Ringganis
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Online Promotion and Product Quality on Consumer Buying Interest at Fenny Aneka Shop Palu Beby Ayu Putri Ringganis
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9260

Abstract

This study examines the effect of online promotion and product quality on consumer buying interest at Fenny Aneka Shop Palu. Primary data were collected by questionnaire from 75 consumers selected through purposive sampling and analysed using multiple linear regression. Online promotion and product quality each have a positive and significant effect on buying interest, and jointly explain 31.2 per cent of its variance, with online promotion carrying the larger coefficient. Online promotion widens market reach and gives a more interactive, personal experience, while good product quality raises consumer trust and encourages repeat purchase and recommendation.
Co-Authors