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All Journal KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi
David Parningotan Gultom
Universitas Lambung Mangkurat
Economics, Econometrics & Finance

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Peran Sistem Informasi Manajemen Berbasis Social Media Analytics dalam Mendukung Pengambilan Keputusan Manajerial di Era Digital David Parningotan Gultom; Muhammad Asadel Borneo; Muhammad Alfiqzhart; Nuril Huda
KINDAI Vol 22 No 2 (2026): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v22i2.2655

Abstract

This study aims to analyze the role of Management Information Systems (MIS) based on Social Media Analytics in supporting managerial decision-making in the digital era. The research method used is a literature review by examining relevant academic journals and books related to Management Information Systems, Social Media Analytics, and organizational decision-making. The findings indicate that MIS plays an important role in improving the quality of decision-making by providing accurate, relevant, and integrated information. Furthermore, the development of MIS integrated with Big Data and Artificial Intelligence enhances the system’s ability to process data more quickly and complexly. Social Media Analytics is also identified as an important external data source that enriches information within MIS. The integration of MIS and Social Media Analytics conceptually improves managerial decision-making quality by providing broader perspectives from both internal and external organizational data. The study concludes that MIS based on Social Media Analytics is a strategic approach to supporting decision-making in the digital era. Keywords: management information system; social media analytics; decision making; digital era
Co-Authors Muhammad Alfiqzhart Muhammad Asadel Borneo Nuril Huda