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All Journal JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Asmulyati Azhar
Institut Bisnis dan Multimedia asmi (IBM asmi) Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Real-Time Scarcity Cues dan Fear Of Missing Out (FOMO) Terhadap Perilaku Impulse Buying Pengguna Tiktok Live Shopping (Studi Kasus: Mahasiswa S1 Administrasi Bisnis IBM asmi) Astrid Paska Puspita; Asmulyati Azhar
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3071

Abstract

This study aims to examine the effect of Real-Time Scarcity Cues and Fear of Missing Out (FOMO) on Impulse Buying behavior among users of the TikTok Live Shopping feature. The research was conducted on students of the Bachelor of Business Administration Program at Institut Bisnis dan Multimedia asmi (IBM asmi) Jakarta. The interactive nature of Live Shopping is considered capable of generating psychological pressure through signals of product scarcity and consumers' concerns about missing trends or attractive offers. This research employed a quantitative approach with a sample of 50 student respondents. Data were collected through questionnaires designed to measure respondents' perceptions of the research variables. The data were then analyzed using multiple linear regression with the assistance of Jamovi statistical software. The findings indicate a very strong relationship between Real-Time Scarcity Cues and Fear of Missing Out (FOMO) and Impulse Buying behavior, as reflected by a correlation coefficient (R) of 0.838. In addition, the coefficient of determination (R2) of 0.702 suggests that 70.2% of the variation in Impulse Buying behavior can be explained by the two independent variables, while the remaining 29.8% is influenced by other factors outside the research model, such as price, promotional activities, and individual characteristics. Based on these results, it can be concluded that the combination of real-time scarcity signals and a high level of FOMO significantly encourages students to engage in impulsive purchasing during TikTok live-streaming sessions
Analisis Fomo (Fear Of Missing Out) Pada Live Streaming Tiktok Shop Terhadap Impulse Buying Dengan Social Proof Sebagai Variabel Mediasi (Studi Kasus: Mahasiswa S1 Administrasi Bisnis IBM asmi) Maharani Maharani; Asmulyati Azhar
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3104

Abstract

This study aims to analyze the effect of Fear of Missing Out (FOMO) on Impulse Buying during TikTok Shop Live Streaming, with Social Proof as a mediating variable. This research employed a quantitative approach using an explanatory research method. Data were collected through questionnaires distributed to 50 undergraduate Business Administration students at IBM asmi selected using purposive sampling. The data were analyzed using Jamovi through linear regression and mediation analysis. The results indicate that FOMO has a positive and significant effect on Impulse Buying, with a coefficient value of 0,183 and a significance value of 0,038. FOMO also has a positive and significant effect on Social Proof, with a coefficient value of 0,290 and a significance value of <0,001. Meanwhile, Social Proof has no significant effect on Impulse Buying, with a coefficient value of 0,139 and a significance value of 0,366. Furthermore, Social Proof does not significantly mediate the relationship between FOMO and Impulse Buying, with an indirect effect value of 0,0404 and a significance value of 0,382. These findings indicate that FOMO plays a more dominant role in encouraging Impulse Buying among students than Social Proof. Although FOMO can increase Social Proof, it is not sufficient to mediate the relationship between FOMO and Impulse Buying
Analisis Penyebab Penahanan Dokumen Bill Of Lading Dan Dampaknya Terhadap Kelancaran Administrasi Divisi Supply Chain Solution (SCS) Pada Perusahaan Logistik PT Yusen Logistics Indonesia Sabila Ramadhani Noviantari; Asmulyati Azhar
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3121

Abstract

This study aims to analyze the causes of Bill of Lading (B/L) document holds and their impact on the administrative efficiency of the Supply Chain Solution (SCS) Division at PT Yusen Logistics Indonesia, given the crucial role the B/L plays in export-import activities. The research is grounded in fundamental concepts of administration, business, business administration, logistics, documentation, and the Bill of Lading. A descriptive qualitative approach was employed, involving three informants directly engaged in B/L document management. Data collection methods included semi-structured interviews, observation, document review, questionnaires, a Focus Group Discussion (FGD) with three logistics experts, and data triangulation to ensure the validity of the findings. The results indicate that B/L holds are primarily caused by delayed invoice payments, a lack of payment confirmation, verification delays by the shipping line, and document discrepancies. These conditions lead to an increase in outstanding documents, delays in submitting electronic documents (EDOC) to the Griffin system, disruptions to export administration, and a higher risk of additional costs. The company mitigates these issues through payment monitoring, customer reminders, coordination with shipping lines, and oversight of outstanding invoices. The study concludes that timely payment and effective coordination among parties are key factors in maintaining administrative efficiency and accelerating the Bill of Lading release process.
Analisis Proses Implementasi Project Manager Agency Pada Kampanye Digital Gopay Pejuang Rupiah Berkolaborasi Dengan Band Banda Neira Joveifel Keren Hapukh Awuy; Asmulyati Azhar
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3122

Abstract

This research proposal is titled 'Analysis of the Implementation Process of a Project Manager Agency in the GoPay Pejuang Rupiah Digital Campaign in Collaboration with the Band Banda Neira'. The study aims to analyze the implementation process, roles, responsibilities, and challenges faced by the Project Manager Agency in managing the GoPay Pejuang Rupiah digital campaign in collaboration with the Band Banda Neira. The research employs a descriptive qualitative method, with data collected through interviews, observations, documentation, and Forum Group Discussions (FGD). The research object focuses on the implementation of the Project Manager's role in this collaborative activity, covering planning, execution, and evaluation stages. Research subjects are informants directly involved in the campaign, including the Head of Finance, Head of Project Manager, Campaign Operations Associate, and Project Manager from Quickens Agency. The research findings are expected to provide a comprehensive overview of the Project Manager Agency's role in managing digital campaigns, the strategies applied to overcome obstacles, and its contribution to achieving campaign objectives. The findings indicate that the Project Manager Agency plays a strategic role in coordinating stakeholders, managing communication, and adapting to changes
Co-Authors Astrid Paska Puspita Joveifel Keren Hapukh Awuy Maharani Maharani Sabila Ramadhani Noviantari