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All Journal JAMBIS : Jurnal Administrasi Bisnis
Dimas Ahdaharish Utomo
Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Persepsi Kegunaan dan Kemudahan Penggunaan Terhadap Minat Menggunakan E-commerce Tokopedia di Jakarta Dimas Ahdaharish Utomo; Nur El Ikhsan
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 3: Juni 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/c688g378

Abstract

Abstract. The rapid growth of e-commerce in Indonesia has encouraged companies to enhance the usefulnessand ease of use of their applications to increase users' intention to use. This study aims to examine theinfluence of Perceived Usefulness and Perceived Ease of Use on Behavioral Intention to Use theTokopedia application. This research employed a quantitative approach with an associative researchdesign using a purposive sampling technique involving 120 respondents. Data were collected throughquestionnaires and analyzed using SPSS version 26, including validity, reliability, classical assumption,multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results indicatethat Perceived Usefulness and Perceived Ease of Use have a positive and significant effect on Behavioral Intention to Use, both partially and simultaneously. Simultaneously, the analysis produced an F-value of 87.286 with a significance value of 0.000 (< 0.05) and an Adjusted R Square of 0.592,indicating that both independent variables explain 59.2% of the variance in Behavioral Intention to Use,while the remaining 40.8% is explained by other factors beyond the scope of this study.Keywords: Perceived Usefulness, Perceived Ease Of Use, Behavioral Intention to Use, ECommerce,Tokopedia
Co-Authors Nur El Ikhsan