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All Journal Jurnal Ilmu Manajemen Terapan (JIMT)
Danang Waluyajati
Institut Teknologi Bandung, Indonesia
Decision Sciences, Operations Research & Management

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Designing a Strategic Pivot as a Dynamic Capability: An Integrated VFT–AHP Method in Legacy Media Danang Waluyajati
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 6 (2026): Jurnal Ilmu Manajemen Terapan (Juli - Agustus 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i6.9488

Abstract

Legacy news organisations face the structural collapse of their advertising-funded model as audiences move to algorithm-driven platforms. This paper asks how such a firm should choose and design a strategic pivot under deep uncertainty and without reliable forecasts. Using a single-case study of an Indonesian online news company (anonymised as SOCA), it develops an integrated and auditable decision process: Value-Focused Thinking elicits the leadership's decision criteria, the Analytic Hierarchy Process ranks three candidate operating models for a pivot toward a creative hub, and the choice is implemented through an ambidextrous structure, a sequenced change roadmap, and a Balanced Scorecard. The whole process is read as a dynamic capability, the sensing, seizing and transforming routine the firm can re-run for future shifts. Across a three-member senior leadership panel the method selects a hybrid lean-core-plus-partners model (aggregated priority about 0.50), unanimously at the individual level and robustly under sensitivity analysis; an independent demand-side cross-check reaches the same result. The contribution is methodological and practical: it shows how a high-stakes structural choice can be made transparently from leadership values rather than from assumption, and, more importantly, how that choice can be embedded as a repeatable sensing, seizing and transforming routine the firm can re-run for the next disruption.
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