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All Journal Ensiklopedia Social Review
Aulia Mardha Salsabila
Usaha Perjalanan Wisata, Pariwisata, Universitas Muhammadiyah Sumatera Barat
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PERANCANGAN PAKET WISATA DI DESA WISATA SANJAI BUKITTINGGI Aulia Mardha Salsabila; Winda Diana; Sri Ariani
Ensiklopedia Sosial Review Vol 5, No 3 (2023): Volume 5 No 3 Oktober 2023
Publisher : Ensiklopedia Social Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/esr.v5i2.1165

Abstract

Tour packages are generally designed by considering the essential components of tourism products while simultaneously serving as a medium for promoting destinations. West Sumatra is widely recognized for its strong cultural traditions and rich culinary heritage, both of which attract considerable tourist interest. One of the region's most famous culinary products is Sanjai chips, a traditional snack originating from the Sanjai area in Bukittinggi, now known as Sanjai Tourism Village. Besides being the center of Sanjai chip production, the village offers various cultural attractions and numerous small and medium enterprises (UMKM), indicating significant potential for tourism development. However, limited community knowledge regarding tour package design has prevented the village from developing marketable tourism products. This qualitative action research involved the Tourism Awareness Group (POKDARWIS) of Sanjai Tourism Village as the key informants. The findings reveal that the village has considerable potential to offer saleable tour packages and promote them through its social media platforms. Keywords: Tour Packages, Sanjai Tour Village
Co-Authors Sri Ariani Winda Diana