Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Kreativitas PKM
Riko Setya Wijaya
Universitas Pembanguanan Nasional Veteran Jawa Timur
Health Professions Medicine & Pharmacology Nursing Public Health

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digital Marketing Optimization and Business Model Canvas Mentoring for BUMDes Sejahtera Kemirigede Riko Setya Wijaya; Sugiarto Sugiarto; Isna Nugraha; Abd Charis Fauzan
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 9, No 9 (2026): Volume 9 Nomor 9 (2026)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v9i9.27331

Abstract

ABSTRACT The development of natural tourism potential managed by Village-Owned Enterprises (BUMDes) is often constrained by limited business management governance and conventional marketing reach. This community service project aims to enhance the capacity of BUMDes Sejahtera managers in Kemirigede Village, Blitar Regency, through the formulation of a Business Model Canvas (BMC) and the implementation of digital marketing technology based on a landing page and digital advertising. The implementation method adopts a Participatory Action Research (PAR) cycle consisting of four stages: laying the foundation, planning, information gathering and analysis, and acting on finding. The results showed a significant increase in the managers' understanding of BMC-based business governance from 25% to 90%. Furthermore, the development of a landing page website integrated with digital advertising (Meta Ads) successfully reached 18,450 unique users (reach) and generated 24,320 impressions across 14 regencies/cities in East Java. The ad campaign achieved a Click-Through Rate (CTR) of 4.60% and attracted 145 new direct chat interactions (WA leads) for Kemirigede natural tourism ticket reservations. This program has proven effective in evaluating BUMDes business models and expanding market reach digitally and sustainably. Keywords: BUMDes Sejahtera, Business Model Canvas, Digital Marketing, Landing Page, Natural Tourism.
Co-Authors Abd Charis Fauzan Isna Nugraha Sugiarto Sugiarto