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All Journal Journal of Applied Business, Taxation and Economics Reseach
Muhammad Iqbal
Muhammadiyah University of Palopo
Economics, Econometrics & Finance

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The Influence of Social Media Marketing Adoption, Information Quality and Digital Culture on Political Engagement Dea Ananda Tanan; Rahmad Solling Hamid; Muhammad Iqbal
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 5 (2026)
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i5.614

Abstract

Study This aim For analyze influence social media marketing adoption , quality information , and digital culture towards involvement political Generation Z in Padang Sappa Subdistrict , Palopo City , with use approach quantitative through analysis multiple linear regression . Test results show that instrument study has fulfil criteria validity and reliability , with Cronbach's Alpha value is above 0.6 . Findings study indicates that third variables independent influential positive and significant to involvement politics , good in a way partial and simultaneous . Coefficient value determination (R²) of 0.729 indicates that amounting to 72.9% variation involvement political can explained by the adoption of social media marketing, quality information , and digital culture . Among third variables said , digital culture becomes the most dominant factor in influence involvement politics , which emphasizes that generation active young people interacting in digital spaces tends to own level awareness and participation more politics​ high . In terms of overall , results study This confirm importance role of social media , quality information , and digital culture in form participation political Generation Z in the era of digital democracy.
Co-Authors Dea Ananda Tanan Rahmad Solling Hamid