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This Author published in this journals
All Journal Edusight Jurnal Pengabdian Masyarakat (EduJPM) Edusight International Journal of Multidisciplinary Studies (EIJOMS)
Meida Rachmawati
STIE AMA Salatiga
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Women's Community Empowerment through Micro, Small, and Medium Enterprise (MSME) Development: A Quantitative Approach to Strengthening the People's Economy Meida Rachmawati
Edusight Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2026): Edusight Jurnal Pengabdian Masyarakat
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/edujpm.v3i4.328

Abstract

This study examines the implementation of women's empowerment programs through the development of Micro, Small, and Medium Enterprises (MSMEs) using a quantitative approach. In Indonesia, women account for approximately 64.5% of the 65 million MSME actors, while the MSME sector contributes 61% to the national Gross Domestic Product (GDP). The study involved 120 female MSME entrepreneurs in Magelang Regency, with data collected through a survey using a structured questionnaire. The results of multiple regression analysis indicate that skills training (β = 0.456, p < 0.05), access to capital (β = 0.389, p < 0.05), and digital marketing (β = 0.367, p < 0.05) have significant effects on increasing MSME turnover. The implementation of the empowerment program also resulted in an average increase in business turnover of 45% over a six-month period. These findings demonstrate that women's empowerment programs focusing on skills development, improved access to capital, and the utilization of digital marketing can strengthen women's economic capacity while contributing to poverty alleviation at the community level.
The Role of Micro, Small, and Medium Enterprises (MSMEs) in Driving the Local Economy: An Empirical Study in Rural Areas Meida Rachmawati
Edusight International Journal of Multidisciplinary Studies Vol. 3 No. 1 (2026): International Journal of Law Social Sciences and Management
Publisher : Yayasan Meira Visi Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69726/eijoms.v3i1.259

Abstract

This study analyzes the role of Micro, Small and Medium Enterprises (MSMEs) in driving local economy in rural areas of Indonesia. Using quantitative approach with primary data from 250 MSMEs in five districts in Central Java during 2022-2024 period, this research shows that MSMEs provide significant contribution to rural community income increase by 34.7% and job creation reaching 2,847 people. Regression analysis results indicate that access to capital, technology, and training are main factors affecting MSME performance with R² value of 0.743. Processed agriculture and handicraft sectors show highest growth with average of 28.5% annually. The study finds that MSMEs can increase local community purchasing power up to 42.3% and reduce population migration to cities by 18.9%. These findings indicate that MSMEs have strategic role in driving rural economic wheels through creating added value of local products and community empowerment.
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