Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Margaretha Dua Rehing
Universitas Nusa Nipa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk dan Kepercayaan Konsumen terhadap Keputusan Pembelian Sayur Petani Lokal di Desa Tilang Margaretha Dua Rehing; Andreas Rengga; Nunsio Handrian Meylano
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7781

Abstract

This study was motivated by the relatively low level of consumer purchase decisions regarding local farmers' vegetables in Tilang Village, despite the village's status as a key vegetable production center with substantial agricultural potential. Based on the results of the preliminary study, a gap of 37.33% was found in the purchase decision variable, which was suspected to be caused by suboptimal product quality and consumer trust. The objectives of this study were to: (1) determine the description of product quality, consumer trust, and purchase decisions; (2) analyze the effect of product quality on purchase decisions; (3) analyze the effect of consumer trust on purchase decisions; and (4) analyze the simultaneous effect of product quality and consumer trust on the purchase decisions of local farmers' vegetables in Tilang Village. The population in this study consisted of all consumers of local farmers' vegetables in Tilang Village, whose exact number was unknown (unknown population). The sample was determined using the Lemeshow formula, resulting in 100 respondents selected through an accidental sampling technique. Data were collected through questionnaires and were analyzed using descriptive analysis and multiple linear regression.
Co-Authors Andreas Rengga Nunsio Handrian Meylano