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All Journal Journal of Management and Digital Business
Andrey Anggiat Imannuel Simanjuntak
Faculty of Economics and Business, University of Palangka Raya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Consumers’ intention to use a cashless parking payment system at Duta Mall Palangka Raya: a technology acceptance model approach Andrey Anggiat Imannuel Simanjuntak; Luluk Tri Harinie; Meylinda Sukmani; Noorjaya Nahan
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3036

Abstract

This study examines consumer acceptance of a cashless parking payment system at Duta Mall Palangka Raya by drawing on the Technology Acceptance Model (TAM) framework. Specifically, it investigates the extent to which perceived ease of use and perceived usefulness predict users' intention to adopt the system, while also evaluating the mediating function of attitude toward using within these relationships. Employing a quantitative associative design, data were gathered through an online questionnaire distributed to 96 mall visitors selected via probability sampling based on Cochran's formula. Structural equation modelling through Partial Least Squares (PLS) in SmartPLS version 3 was applied for hypothesis testing. Findings indicate that perceived ease of use significantly determines intention to use, whereas perceived usefulness yields no statistically significant direct effect. Attitude toward using partially mediates both relationships. These results highlight that enhancing interface usability is a critical pathway through which positive user attitudes are formed, ultimately driving greater adoption of cashless parking payment technology.
Co-Authors Luluk Tri Harinie Meylinda Sukmani Noorjaya Nahan