<![CDATA[ABSTRACT Learning in elementary schools still faces challenges in creating interactive and engaging learning experiences due to the limited use of instructional media that accommodate students’ learning characteristics. This condition has resulted in suboptimal student engagement and understanding of learning materials. Based on these issues, this study aimed to analyse the use of Smart Box media in improving the quality of learning among third-grade elementary school students. This study employed a descriptive qualitative approach involving third-grade teachers and students at an elementary school as the research subjects. Data were collected through observations, interviews, and documentation, and were analysed using the stages of data reduction, data presentation, and conclusion drawing. The findings revealed that Smart Box media created a more interactive, engaging, and enjoyable learning environment, thereby increasing students’ active participation during classroom activities. Students demonstrated higher learning enthusiasm, improved understanding of the learning materials, and greater confidence in participating and interacting during the learning process compared with the period before the implementation of the media. The study also identified several limitations, including the relatively small size of the media and the limited visual components, indicating the need for further development to optimise its use. In conclusion, Smart Box has the potential to serve as an effective instructional medium for enhancing the quality of learning in elementary schools by increasing students’ engagement, motivation, and understanding of the learning materials. ABSTRAK Pembelajaran di sekolah dasar masih menghadapi kendala dalam menciptakan proses belajar yang interaktif dan menarik karena keterbatasan penggunaan media pembelajaran yang mampu mengakomodasi karakteristik peserta didik. Kondisi tersebut menyebabkan keterlibatan siswa dan pemahaman terhadap materi pembelajaran belum optimal. Berdasarkan permasalahan tersebut, penelitian ini bertujuan untuk menganalisis penggunaan media Smart Box dalam meningkatkan kualitas pembelajaran siswa kelas III sekolah dasar. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan subjek penelitian guru dan siswa kelas III di salah satu sekolah dasar. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis menggunakan tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa media Smart Box mampu menciptakan suasana pembelajaran yang lebih interaktif, menarik, dan menyenangkan sehingga meningkatkan partisipasi aktif siswa selama proses pembelajaran. Siswa menunjukkan antusiasme yang lebih tinggi, lebih mudah memahami materi yang dipelajari, serta lebih berani berinteraksi dan mengikuti kegiatan pembelajaran dibandingkan sebelum penggunaan media tersebut. Penelitian ini juga menemukan beberapa kendala, yaitu media masih memiliki ukuran yang relatif kecil dan keterbatasan komponen visual sehingga memerlukan pengembangan lebih lanjut agar penggunaannya semakin optimal. Dengan demikian, media Smart Box berpotensi menjadi alternatif media pembelajaran yang efektif untuk meningkatkan kualitas proses belajar di sekolah dasar melalui peningkatan keterlibatan, motivasi, dan pemahaman siswa terhadap materi pembelajaran.]]>
