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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Husna Atikah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Citra Positif dan Reputasi Perusahaan terhadap Minat Melamar Kerja menggunakan Jasa Outsourcing PT Prima Karya Sarana Sejahtera Husna Atikah; Dian Purnama Sari
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2695

Abstract

This study aims to determine the effect of a positive company image and company reputation on job application interest among users of outsourcing services at PT Prima Karya Sarana Sejahtera. The research method used was quantitative research. The research sample consisted of 80 respondents selected using the purposive sampling technique. The research data were collected through questionnaires and then analyzed using IBM SPSS Statistics version 26. The results showed that, partially, a positive company image had a positive and significant effect on job application interest among users of outsourcing services at PT Prima Karya Sarana Sejahtera. Partially, company reputation also had a positive and significant effect on job application interest among users of outsourcing services at PT Prima Karya Sarana Sejahtera. Furthermore, simultaneously, a positive company image and company reputation had a positive and significant effect on job application interest among users of outsourcing services at PT Prima Karya Sarana Sejahtera. In addition, based on the coefficient of determination test, a value of Adjusted R Square 0.618 was obtained, indicating that the variables of positive company image and company reputation were able to explain 61.8% of the variation in job application interest, while the remaining 38.2% was explained by other variables not examined in this study.
Co-Authors Dian Purnamasari