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All Journal Jurnal Locus Penelitian dan Pengabdian Journal of Management Studies and Development
Ellya Zulaikha
Institut Teknologi Sepuluh Nopember
Aerospace Engineering Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mathematics Social Sciences

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Enhancing the Visibility of Handicraft-Based MSMEs through Strategic Web Design Atifa Raidatun Nisa; Ellya Zulaikha
Journal of Management Studies and Development Vol. 4 No. 03 (2025): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v4i03.1223

Abstract

This study aims to develop a strategic web design approach for micro or small enterprises focusing on workshop-based creative industries, using FGH (an enterprise specializing in handcrafted shibori techniques) as a case study. The research adopts a design thinking approach, encompassing five stages: empathize, define, ideate, prototype, and test. Data were collected through interviews and observations involving the business owner and potential customers. Two key personas emerged: “The Curious Creative” and “The Craft Entrepreneur,” with the design focus on the latter. During the define stage, user needs were synthesized using the empathy map, Customer Journey Map (CJM), and Value Proposition Canvas (VPC). The ideate phase involved collaborative brainstorming sessions guided by the five dimensions of experiential marketing: sense, feel, think, act, and relate. Ideas were then validated with stakeholders for relevance and feasibility. The findings reveal a demand for a digital platform that not only provides workshop information but also supports learning processes, community engagement, and access to an alumni marketplace. This research contributes to understanding user-centered digital strategies for creative micro-enterprises, particularly those offering experiential-based services.
Inovasi Desain Pengalaman Pengguna Aplikasi Layanan Mobile untuk Pensiunan Aparatur Sipil Negara Shindy Viandra Charmelita; Ellya Zulaikha; Hadziq Fabroyir
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 8 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i8.6194

Abstract

Pensiunan Aparatur Sipil Negara (ASN) menghadapi hambatan multidimensi dalam kemandirian digital saat menggunakan aplikasi layanan mobile Andal by TASPEN, meliputi hambatan kognitif, fisik, psikologis, sosial, dan kontekstual. Mengevaluasi hambatan, risiko, kebutuhan, dan keterbatasan pengguna pensiunan ASN pada layanan digital PT TASPEN, serta merumuskan rekomendasi inovasi UX yang berpusat pada pengguna. Pendekatan sequential exploratory mixed-method mengintegrasikan Design Thinking dengan QFD. Data dikumpulkan melalui wawancara mendalam (53 pensiunan, 18 keluarga), evaluasi heuristik oleh 4 evaluator UX, SUS baseline (25 responden), dan dua iterasi usability testing (10 lansia usia 60–79 tahun per iterasi). Evaluasi heuristik baseline menghasilkan severity rata-rata 2,28/5 dengan 4 prinsip pada level moderat. SUS baseline 56,25 (Marginal Low). Analisis House of Quality menghasilkan 13 fitur inovasi UX berdasarkan TIR tertinggi: simplifikasi navigasi autentikasi (284), login Face ID (216), pendaftaran 4 langkah dengan validasi real-time (215), video tutorial terintegrasi (191), dan desain antarmuka chatbot dengan voice typing (176). Dua  iterasi meningkatkan SUS dari 56,25 ? 73,75 ? 80,25 (Grade A–B), TSR 99,60%, SEQ 6,8–6,9/7, dan Time on Task pendaftaran turun 58%. Hasil ini merupakan kerangka konseptual awal dan evaluasi prototipe, bukan simpulan yang tergeneralisasi. Komponen chatbot hanya mengevaluasi desain antarmuka dan belum menilai performa AI, akurasi NLP, maupun sistem pengenalan suara. Usability testing n=10 per iterasi mengikuti prinsip evaluasi formatif untuk menemukan masalah antarmuka, bukan dasar generalisasi kuantitatif. Penyederhanaan alur proses berpotensi lebih berdampak terhadap kemandirian pengguna dibandingkan penambahan teknologi baru.
Co-Authors Atifa Raidatun Nisa Hadziq Fabroyir Shindy Viandra Charmelita