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All Journal Adagium: Jurnal Ilmiah Hukum
Luthfiana Livia Happy
Jenderal Soedirman University
Law, Crime, Criminology & Criminal Justice Social Sciences

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Legal Protection for Merchants against Automated Marketplace Decisions Reducing Rankings and Restricting Accounts Luthfiana Livia Happy
Adagium: Jurnal Ilmiah Hukum Vol 4 No 2 (2026): Adagium: Jurnal Ilmiah Hukum
Publisher : PT. Meja Ilmiah Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70308/jmxfa253

Abstract

This article examines automated marketplace decisions that reduce product rankings or restrict merchant accounts through procedural fairness, explainability, human review, and legal remedies for merchants affected by automated platform governance. It uses normative legal research and a structured analysis of applicable legal materials, supported by comparative and interdisciplinary scholarship where relevant. The revised analysis distinguishes legal design from empirical claims and identifies the principal regulatory or institutional gap. The study finds that existing law provides important but fragmented safeguards and that legal certainty depends on clearer decision criteria, procedural accountability, and proportionate remedies. It proposes an operational framework that specifies legal thresholds, institutional responsibilities, safeguards, and review mechanisms. The article contributes a more explicit research gap, a reproducible doctrinal method, and a policy model calibrated to legality, proportionality, accountability, and rights protection.
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