Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Multidisiplin (JUKIM)
Alamsyah
Universitas Bakrie
Computer Science & IT Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Participatory Digital Heritage Branding: Transforming Government-Centered Communication Through Generation Z Co-Creation in Bandung Alamsyah; Eli Jamilah Mihardja
Jurnal Ilmiah Multidisiplin Vol. 5 No. 05 (2026): September: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v5i05.3068

Abstract

Contemporary city branding remains dominated by government-centered, one-way communication, while Generation Z increasingly creates and shares city narratives through digital platforms. Previous Indonesian studies rarely integrate participatory communication, digital storytelling, user-generated content (UGC), and Generation Z within heritage branding. Objective: This study aimed to analyze the shift toward participatory city branding and formulate the Participatory Digital Heritage Branding Model (PDHBM) for Bandung Heritage. Method: A qualitative literature review and conceptual analysis of 31 scholarly sources published between 2000 and 2024 was conducted using thematic coding, conceptual synthesis, and model-building. Findings: The study identified a shift toward multidirectional communication, with digital storytelling and UGC strengthening authentic heritage narratives and Generation Z acting as co-creators. Implications: Local governments should act as facilitators of participatory digital ecosystems. Originality: PDHBM integrates government strategy, Generation Z, digital storytelling, UGC, public engagement, and heritage brand image within one conceptual framework.
Co-Authors Eli Jamilah Mihardja