Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Rio Syahdimas
Universitas Pamulang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Persepsi Harga Dan Digitalisasi Aplikasi Alfagift Terhadap Keputusan Pembelian Pada Toko Alfamart Citra Raya 2 Tangerang Rio Syahdimas; Nani Nani
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 3 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i3.12446

Abstract

Abstract - This study aims to determine the influence of price perception and the digitalization of the Alfagift application on consumer purchasing decisions at the Alfamart Citra Raya 2 store in Tangerang. A quantitative research method was employed, utilizing a questionnaire with a 1–5 Likert scale, and data analysis was conducted using SPSS 32 software. Based on the simple linear regression test results, the Price Perception variable showed a significance value of <0.001 and a t-statistic of 3.955, indicating a significant partial effect on purchasing decisions (regression equation: Y = 7.184 + 0.828X1) with a contribution of 83.2%. The Digitalization variable also demonstrated a significant partial effect, with a significance value of <0.001 and a t-statistic of 5.681 (regression equation: Y = 5.361 + 0.877X2), contributing 85.4%. Simultaneously, price perception and digitalization significantly influenced purchasing decisions, evidenced by an F-statistic of 333.254 (significance <0.001) and a coefficient of determination (R²) of 87.4%. The findings indicate that appropriate pricing and well-prepared digitalization are crucial factors for enhancing consumer purchasing decisions at Alfamart Citra Raya 2, Tangerang.
Co-Authors Nani Nani