<![CDATA[The phenomenon of digital technology development has encouraged innovation in entrepreneurship education, particularly through the utilization of artificial intelligence (AI) technology in the form of chatbots. Chatbots have the potential to serve as interactive learning media that support students’ understanding of learning materials, increase student engagement, and foster entrepreneurial interest and creativity. This study aims to describe the utilization of chatbots in entrepreneurship learning at SMP IT Al-Imron Sumenep, their effectiveness in supporting students’ understanding, and the supporting and inhibiting factors affecting their implementation. This study employed a qualitative approach, with data collected through observation, in-depth interviews, and documentation. The results indicate that chatbots are utilized as interactive learning media that assist students in asking questions, obtaining prompt explanations, accessing information flexibly, and developing business ideas. The use of chatbots also contributes to increased learning interaction, understanding of learning materials, learning independence, and students’ interest and creativity in developing entrepreneurial ideas. Supporting factors include school support, teachers’ technological competence, and internet access, while inhibiting factors include limited access to devices, unstable internet connectivity, limited instructional time, and differences in students’ digital literacy. This study demonstrates that chatbots have the potential to function as interactive and flexible media for entrepreneurship learning when supported by adequate infrastructure, teacher competence, and appropriate guidance. Keywords: Technology Utilization, Chatbot Applications, Entrepreneurship Learning.]]>
