Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Thaufan Alif Nur Yasin
Universitas Wanita Internasional
Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Promosi Media Sosial dan Word of Mouth Terhadap Loyalitas Pelanggan di Bengkel Collective Carbon Works Thaufan Alif Nur Yasin; Raskadi
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2061

Abstract

This study aims to examine the effect of social media promotion and Word of Mouth on customer loyalty at Collective Carbon Works Workshop. The research employed a quantitative approach, with data collected through questionnaires distributed to 96 respondents. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results indicate that, partially, social media promotion has a positive and significant effect on customer loyalty. Similarly, Word of Mouth also has a positive and significant effect and demonstrates a stronger influence on customer loyalty. Simultaneously, social media promotion and Word of Mouth significantly affect customer loyalty. The coefficient of determination (R²) of 0.313 indicates that 31.3% of the variation in customer loyalty can be explained by the two independent variables, while the remaining 68.7% is influenced by other factors outside the research model. These findings highlight the importance of effective social media promotion strategies and positive interpersonal communication in enhancing customer loyalty in the automotive service industry.
Co-Authors Raskadi