<![CDATA[This research is motivated by the importance of marketing strategies for traditional culinary MSMEs amidst increasingly intense business competition, as well as the need to integrate Islamic values into marketing activities in accordance with the characteristics of Acehnese society, which is predominantly Muslim. This study aims to analyze the marketing strategy implemented by Mbak Mis Meatball Stall in Gampong Asam Peutik, Langsa Lama Sub-district, Langsa City, from the perspective of Islamic economics. This research employs a qualitative, descriptive approach. The research subjects include the manager, employees, and consumers of the meatball stall. Data collection techniques utilize observation, interviews, and documentation, while data analysis uses the Miles and Huberman model. Data validity is ensured through source triangulation. The results show that the marketing strategy applies the 4P marketing mix concept (Product, Price, Place, Promotion) and has integrated five muamalah values taught by the Prophet Muhammad, namely honesty (shiddiq), sincerity (ihsan), professionalism (fathanah), silaturahmi (tabligh), and generosity (karimah). The integration between the 4P marketing mix and Islamic values provides a competitive advantage and strengthens consumer loyalty and business sustainability. This research concludes that the marketing strategy aligns with the 4P concept and muamalah values, and thus can serve as a model for traditional culinary MSMEs to integrate modern marketing principles with Islamic values.]]>
