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All Journal PUBLICA: Jurnal Pengabdian Masyarakat
Haris M Paramitayana
Universitas Semarang
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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SMARTPHONE-BASED PRODUCT PHOTOGRAPHY TRAINING FOR MSMEs MANAGED BY KELUARGA PENERIMA MANFAAT PROGRAM KELUARGA HARAPAN (KPM PKH) IN KROBOKAN URBAN VILLAGE Haris M Paramitayana; Lulus P.N.S. Surjanti; N. Universari; Dian I. Trilestari
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2026): PUBLICA: Jurnal Pengabdian Kepada Masyarakat, Agustus 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v4i3.102

Abstract

This community engagement program aimed to improve the knowledge and skills of Keluarga Penerima Manfaat Program Keluarga Harapan (KPM PKH) members who manage micro, small, and medium enterprises (MSMEs) in Krobokan Urban Village in producing smartphone-based product photographs for promotional purposes. The target population consisted of approximately 60 KPM PKH members engaged in micro and small enterprises, of whom 25 participated in the program. The intervention consisted of introductory instruction, demonstrations, hands-on training, and direct mentoring. Training content covered the role of product photography in marketing, object arrangement, lighting, construction of a simple mini-studio, image capture, and basic smartphone-based editing. Evaluation was conducted using pretest-posttest assessments, observation during practice sessions, and documentation of participants' photographs. Scores improved across all assessed indicators, particularly knowledge of the importance of product photography, product preparation, image-capture techniques, and the ability to produce photographs independently. Comparison of pre- and post-training photographs also showed improvements in background selection, composition, product arrangement, and visual clarity. Training based on devices already owned by participants represents a practical and low-cost approach to strengthening promotional capacity among KPM PKH MSMEs.
Co-Authors Dian I. Trilestari Lulus P.N.S. Surjanti N. Universari