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All Journal Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Rian Risendy
Fakultas Ekonomi dan Bisnis, Universitas Tadulako
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Determinants of Generation Z’s Investment Decision-Making Reva Cantika; Husnah; Fatlina Zainuddin; Rian Risendy
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 10 No 4 (2026): August
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM), STIE Krakatau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v10i4.452

Abstract

This research investigated how financial literacy, risk perception, and technological progress shape investment choices among Generation Z via a quantitative method. Primary data came from an online survey distributed through Google Forms to 80 purposively selected participants, analyzed using Structural Equation Modeling (SEM) in SmartPLS. Findings revealed that the variables collectively influence investment decisions (R² = 0.555); individually, risk perception and tech advancements exerted positive, significant impacts, while financial literacy had a positive but only marginally significant effect. In essence, Gen Z's investment behaviors stem from more than just financial expertise they're also driven by psychological and digital elements. That said, limitations include the quantitative focus, modest sample size, and narrow respondent scope, yet it adds value to the field with an integrated framework for digital-age decision-making.
Co-Authors Fatlina Zainuddin Husnah Reva Cantika