Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Al-Kharaj: Journal of Islamic Economic and Business
Abdul Ahmad Hafidh Nurmansyah
Universitas Achmad Yani
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Attitude, Clarity Of Information, and Credibility on the Repurchase Intention of Wardah Lipstick in the City of Bandung Saskia Putri Brilian; Abdul Ahmad Hafidh Nurmansyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11975

Abstract

Indonesia's cosmetics industry has experienced significant growth in recent years, accompanied by increasingly fierce competition between local and international brands. Wardah, as one of the leading halal cosmetics brands in Indonesia, has managed to build a strong market presence through its commitment to halal certification, product quality, and affordable prices. However, the latest Top Brand Index data shows a continued decline in the performance of Wardah's lipstick market, which indicates a decline in consumer repurchase intentions. This situation highlights the importance of identifying the factors that influence consumers' desire to repurchase cosmetic products. This study aims to examine the influence of attitudes, clarity of information, and credibility on the intention to repurchase Wardah lipstick among consumers in the city of Bandung. A quantitative research approach with a verifiable design is used. Primary data was collected through a questionnaire distributed to 150 consumers aged at least 17 years who had previously purchased Wardah lipstick. Data were analyzed using multiple linear regression with the help of IBM SPSS Statistics Version 26. The results show that consumers generally perceive attitudes, clarity of information, credibility, and repurchase intentions positively. The results of the hypothesis test revealed that attitude did not have a significant positive effect on repurchase intention, while clarity of information and credibility had a positive and significant effect on repurchase intention. Furthermore, simultaneous analysis showed that attitude, clarity of information and credibility had a positive and significant effect on the repurchase intention of Wardah lipstick in the city of Bandung.
The Influence of Brand Activism on Consumer Purchase Intention Through Brand Trust and Brand Image of The Body Shop Products After Change of Ownership in Bandung City Arinda Yoseffira; Abdul Ahmad Hafidh Nurmansyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11976

Abstract

The change in ownership of The Body Shop has the potential to influence consumer perceptions of the brand's social commitment, which has long been known through brand activism. This study aims to analyze the influence of brand activism on purchase intention through brand trust and brand image for The Body Shop products after the change in ownership in Bandung City. This study used a quantitative method with a survey approach. The sample was determined using a purposive sampling technique. Data were collected through a Likert scale questionnaire and analyzed using regression analysis and the Sobel test. The results showed that brand activism had a positive and significant effect on brand trust and brand image. In addition, brand trust and brand image also had a positive and significant effect on purchase intention. Both variables were proven to mediate the influence of brand activism on purchase intention. These findings indicate that positively perceived brand social activities can increase trust, strengthen brand image, and encourage consumer purchase intention.
Co-Authors Arinda Yoseffira Saskia Putri Brilian